Rapido’s Ownly Partners with magicpin to Expand Food Delivery Across India

Rapido’s food delivery platform, Ownly, has formed a partnership with hyperlocal discovery platform magicpin in an effort to grow beyond Bengaluru. This move aims to challenge the strong presence of Zomato and Swiggy, which together control most of India’s food delivery market. 

The collaboration is expected to help Ownly scale quickly by gaining access to a vast network of restaurants while offering better last-mile delivery support.

What Does the Rapido-magicpin Partnership Bring?

The partnership gives Ownly access to more than 80,000 restaurants listed on magicpin across India. This will help Rapido expand its food delivery operations to new cities after testing the service in Bengaluru earlier this year. In return, magicpin will gain access to Rapido’s delivery fleet in select areas, helping the platform strengthen its logistics capabilities.

While Rapido mainly brings restaurants onboard through its merchant team, partners like magicpin contribute a smaller share. Rapido also supports magicpin and other platforms as a logistics provider in some cities, using its large fleet of delivery partners to complete last-mile orders.

A Market Ready for Competition

This development comes at a time when customers are facing fewer discounts and rising delivery charges on existing platforms. With Zomato and Swiggy dominating the sector, many users and restaurants are looking for more choices and lower costs. The entry of Ownly could bring fresh competition, which may benefit both customers and restaurant partners.

However, food delivery remains a difficult business. Low margins, rider payouts, and delivery expenses make it hard for new entrants to scale profitably. The partnership will need to build strong relationships with restaurant brands that are already working with multiple platforms.

Interestingly, Zomato owns a minority stake in magicpin, while Swiggy recently approved the sale of its stake in Rapido’s parent company. These moves reflect the shifting strategies of major players as the market evolves.

Rapido’s Plans for the Future

Rapido, valued at USD 2.3 billion after a recent secondary share sale, is preparing for a potential IPO. The company aims to continue its rapid growth and strengthen its operations before entering the market. It is also close to achieving full-year operational profitability, with limited cash burn compared to competitors. Rapido is investing mainly in brand campaigns as it prepares for long-term expansion.

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Conclusion

The partnership between Ownly and magicpin marks an important step for Rapido as it enters the food delivery space with stronger backing. By combining Rapido’s fleet strength with magicpin’s large restaurant network, the collaboration has the potential to offer a competitive alternative to existing players. As Rapido moves towards profitability and future market listing plans, this partnership could play a key role in shaping its position in India’s fast-growing food delivery ecosystem.

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