Baba Ramdev's Patanjali Ayurved has moved the Delhi High Court, contesting a previous judicial order restraining it from airing certain chyawanprash advertisements deemed disparaging towards Dabur’s products, as per the news reports. The upcoming hearing represents a continuation of a legal feud between two giants in the Ayurveda segment.
Patanjali Ayurved Limited filed a petition before a division bench of the Delhi High Court challenging the order dated July 3, 2025, which imposed an interim injunction against it for airing or publishing advertisements allegedly disparaging Dabur Chyawanprash. Justice Mini Pushkarna, in the original order, pointed out that Patanjali’s advertisements created a misleading impression that Dabur lacked Ayurvedic expertise.
The ads under scrutiny included phrases such as “Why settle for ordinary chyawanprash made with 40 herbs?” and a Hindi line that implied only Patanjali had authentic Ayurvedic knowledge. The court held that these remarks could be perceived as generic disparagement, suggesting the inferiority of other brands, thus barring their usage until modifications were made.
In its defence, Patanjali argued that it made no direct mention of Dabur in its commercials and was only emphasising its own product’s qualities. The advertisements featured Ramdev himself, lending significant weight to the statements. The court observed that the implication that only Patanjali adhered to Charak, Sushrut, and other sages’ teachings amounted to misleading and false information.
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Dabur, in its plea, stated that Patanjali’s usage of the term “ordinary” in referencing other chyawanprash brands amounted to generic disparagement. Additionally, the advertisement allegedly insinuated that no other manufacturer possessed sufficient Ayurvedic knowledge, which the court identified as an unfair comparison in the herbal wellness market.
The bench permitted Patanjali to run both print and TV advertisements post-necessary corrections. The legal proceedings continue to underscore the significance of advertising ethics in the competitive FMCG sector, especially in traditional Ayurvedic products.
The legal challenge filed by Patanjali against the Delhi HC’s interim order reflects the growing intensity among wellness product leaders. With specific content termed misleading and disparaging, the battle now moves to a higher bench for further scrutiny and adjudication.
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Published on: Sep 12, 2025, 2:57 PM IST
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