Mahindra Holidays & Resorts India Limited has cleared plans to start a new business in leisure hospitality, with an estimated investment of ₹1,000 crore. The approval was given during a Board meeting held on 19 November 2025, according to a filing made to the stock exchanges.
The company will run this business through its wholly owned subsidiary, Mahindra Hotels and Residences India Limited, and the hotels will operate under a new name, Mahindra Signature Resorts.
At present, Mahindra Holidays mainly offers holiday ownership through memberships under Club Mahindra. The filing states that the new business will operate independently and will not be tied to the membership model.
It is intended to widen the company’s presence in the tourism sector by adding hotels that can be booked like regular stays. The investment will mainly be used for building and setting up this new business line.
The hotels under Mahindra Signature Resorts will be positioned in the leisure travel segment. The subsidiary will be responsible for managing expenses, expansion and development related to this portfolio. No property locations or detailed project timelines have been disclosed at this stage, apart from the expected investment size and the confirmation that the brand will be developed under the new subsidiary.
Alongside this move, the company has shared changes to its current operations. Club Mahindra will take on a new identity, Club M, and will work on increasing resort capacity. Mahindra Holidays has reported a goal of reaching 10,000 keys by FY30.
It also plans to introduce a service programme called Keystone, which will offer additional facilities, including concierge services and flexible plans for customers.
As of September 30, 2025, Mahindra Holidays operated 118 resorts in India and abroad. Its European subsidiary, Holiday Club Resorts Oy, manages 33 properties, including spa resorts located in Finland, Sweden and Spain.
As of November 20, 2025, 11:01 am, Mahindra Holidays & Resorts India share price is trading at ₹339.00, a 4.81% increase from the previous closing price.
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The company’s approval is the start of a new hospitality business that will run separately from its holiday ownership model, while its existing network will continue to expand with planned changes to capacity and branding.
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Published on: Nov 20, 2025, 12:15 PM IST
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