ITI Limited to Launch India’s First AI-Based Road Safety Project in Uttar Pradesh

ITI Limited, India's first PSU post-independence and a leading telecom manufacturer, is launching a first-of-its-kind AI-powered road safety project in Uttar Pradesh. In partnership with tech firm mLogica, this project aims to reduce road accidents and improve traffic enforcement using artificial intelligence and big data analytics.

What the Pilot Project Will Do

The pilot will gather and analyse data from various sources, such as:

• Traffic flow – speed, congestion, vehicle count
• Weather and road conditions – time of day, surface conditions
• Driver performance – past violations, training history
• Vehicle records – registration, inspection
• Accident data – causes, severity, locations
• Road layout – number of lanes, traffic signals, intersections

This data will help identify accident-prone areas, understand what causes crashes, and offer real-time risk predictions.

Expected Benefits

• Pinpoint real causes of accidents and high-risk zones
• Predict and prevent accidents using real-time data
• Suggest improvements to road infrastructure and policies
• Create simulations for different safety strategies
• Help monitor progress towards safety goals
• Improve public safety with targeted solutions

Government Backing and Expansion

The Ministry of Road Transport and Highways has approved the project. The initial six-week pilot phase will include building AI models to predict accident hotspots and provide policy dashboards. If successful, the system will be rolled out for:

• Digital licensing and permits
• Revenue and challan operations
• Transport databases like Vahan and Sarathi

ITI’s Growing Role in E-Governance

Rajesh Rai, CMD of ITI Limited, expressed pride in leading the project and called it a major step in AI-led traffic management. He hopes the model sets a national benchmark. ITI is already working on digital governance projects across states, including Maharashtra’s Aaple Sarkar and CCTV-GIS contracts worth ₹88 crore in Odisha and Chhattisgarh.

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ITI Share Price Movement

As of 10:22 AM on August 6, 2025, ITI share price (NSE: ITI) was trading at ₹303.55, up 4.82% for the day. The stock opened at ₹293.00 and touched a high of ₹304.05 and a low of ₹293.00 during the session. ITI Ltd has a market capitalisation of ₹29,240 crore. The stock's 52-week high is ₹592.70, while the 52-week low is ₹210.00. The company currently has no reported P/E ratio or dividend yield.

Conclusion

With this AI pilot, ITI Limited is stepping into a new era of smart traffic solutions. The project not only promises to reduce road accident deaths in UP but could also serve as a model for other Indian states looking to adopt technology for safer roads.

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