Ather Energy Captures 17% of India's Electric Two-Wheeler Market in August 2025, Challenging Ola and TVS for the Top Spot

The Indian electric two-wheeler market saw important changes in August 2025. Established companies like Bajaj Auto faced difficulties, while newer brands like Ather Energy made strong gains. Here’s a simple look at the key developments.

Bajaj Auto’s Market Share Falls Sharply to 11%

Bajaj Auto, once a strong player in electric two-wheelers, saw its market share drop significantly. In July, Bajaj held 22% of the market, but by August, it fell to just 11%. This pushed the company from 2nd place to 5th in the rankings.

Despite Bajaj’s efforts to secure rare earth magnets needed for their vehicles, other problems seem to have affected their sales. Bajaj’s overall two-wheeler sales in India also fell by 12% compared to the same month last year. This includes both electric and petrol-powered bikes and shows that the company is facing wider challenges in the domestic market.

Ather Energy Achieves 17% Market Share

While Bajaj struggled, Ather Energy performed very well. The company reached its highest-ever market share at 17%, moving closer to the leaders.

Ather’s growth is thanks to several smart moves:

• Expanding its sales and presence in North India
• Launching the Rizta scooter, which attracts a wider range of customers
• Introducing the new EL Platform for scooters, which helps make manufacturing faster and cheaper

These steps helped Ather appeal to more buyers and grow quickly in a competitive market.

How Did Other Important Players Perform?

• TVS Motor: Continued to lead with a 23% market share. TVS recently launched the Orbiter commuter scooter, which has a strong range of 158 km on a single charge.
• Ola Electric: Held steady with an 18% share. Ola announced plans to use its own lithium-ion batteries and revealed its Gen 4 platform, which reduces costs by 41% compared to their first generation.
• Hero MotoCorp: Also growing in the electric market with its Vida VX2 model, which is getting popular among consumers.

What Does This Mean for India’s Electric Two-Wheeler Industry?

The changes in August show how quickly India’s electric two-wheeler market is evolving. Established players like Bajaj are facing tough competition, while newer companies such as Ather are using innovation and smart products to win customers.

The focus on longer battery range, lower costs, and more options for buyers is making the market more competitive. This is good news for consumers, who can expect better products and prices.

Read more: Dividends & Bonus Issue This Week (Sept 1–5, 2025): Kalyan Jewellers, NTPC, Haider Venture, and More.

Conclusion

India’s electric two-wheeler market is changing fast. Companies that can quickly adapt to new technology and customer needs will do well. Ather Energy’s rise shows that fresh ideas and smart strategies can challenge even the biggest names. As this market grows, competition will continue to bring more choices and better products to Indian riders.

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