Toyota Retains Global Auto Leadership with Record 11.3 Million Vehicle Sales in 2025

Toyota Motor Corporation sold a record 11.3 million vehicles worldwide in 2025, retaining its position as the world’s top-selling automaker for the sixth consecutive year. Global group sales increased 4.6% year-on-year, reflecting strong demand across major markets and sustained momentum despite challenges in the global automotive sector.

Brand-Wise and Group Contribution

The sales figure includes vehicles sold under the Toyota and Lexus brands, along with volumes from its subsidiaries Daihatsu and Hino Motors. Toyota and Lexus alone accounted for 10.5 million units in 2025, marking a 3.7% increase and setting a new annual record for the brands. Consistent product demand and an expanding hybrid portfolio supported this growth.

Outperformance Against Global Peers

Toyota’s performance stood in sharp contrast to its closest rival, Volkswagen Group, which reported a 0.5% decline in unit sales to just under 9 million vehicles. While Volkswagen continues to face cost pressures in Europe and intense competition in China, Toyota benefited from balanced regional growth and product diversification.

Key Markets Drive Growth

Sales growth was led primarily by the United States and Japan, which together accounted for more than 40% of Toyota’s global sales. Exports from Japan to the U.S. surged 14.2%, driven by strong demand for models such as the RAV4 SUV. In China, Toyota posted a modest 0.2% increase in sales, marking the first year in four without a decline despite fierce competition.

Hybrid Vehicles Power the Momentum

Hybrid vehicles remained the backbone of Toyota’s global strategy, accounting for 42% of total parent company sales. Battery-electric vehicles, while growing, represented a smaller share at 1.9%, highlighting Toyota’s continued emphasis on hybrids as a transitional technology.

Also Read: Dec 2025 Auto Sales!

Conclusion

Toyota’s record sales in 2025 underline the strength of its diversified powertrain strategy and geographic balance. With hybrids driving volumes and steady gains in key markets, the company has reinforced its leadership in a rapidly evolving global auto industry.

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