Tesla Registrations Show Mixed Trends Across European Markets

Tesla’s vehicle registration figures across Europe in December highlight contrasting market trends. While registrations fell significantly in France and Sweden, Norway reported a notable increase. 

The figures point to continued challenges for the electric vehicle maker in several European markets amid competition and changing consumer preferences, despite stronger performance in countries with high electric vehicle adoption.

Decline in France and Sweden

In France, Tesla registrations dropped by 66% in December to 1,942 vehicles, according to data from the French car body PFA. 

For the full year 2025, registrations in the country declined by 37%. Sweden recorded a similar pattern, with December registrations falling 71% to 821 vehicles, contributing to a 70% decline over the year, based on data from Mobility Sweden.

Factors Affecting European Performance

Tesla’s slowdown in parts of Europe has been attributed to increased competition, an ageing vehicle lineup and public reaction to statements made by the company’s chief executive. 

Although lower-priced versions of the Model Y and Model 3 have been introduced in several European markets, these measures have not yet led to a broad recovery in sales.

Market Share Across the Region

Up to November, Tesla’s market share across Europe, the United Kingdom and the European Free Trade Association fell to 1.7%, compared with 2.4% during the same period in 2024. This decline reflects weaker performance in several key markets within the region.

Strong Growth in Norway

In contrast, Norway saw Tesla registrations rise by 89% in December to 5,679 vehicles compared with a year earlier. 

The brand achieved a market share of more than 19% in 2025, supported by Norway’s high proportion of electric vehicle sales and continued consumer demand for battery-powered cars.

Read More: How Much Will an Ather Electric Scooter Cost in 2026?

Conclusion

Tesla’s recent registration data illustrates uneven performance across European markets. While some countries continue to pose challenges for the company, others with established electric vehicle infrastructure and adoption levels are supporting growth, resulting in a mixed regional outlook.

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