Heineken to Reduce Workforce by Up To 6,000 Amid Slump in Beer Sales

Heineken plans to cut between 5,000 and 6,000 jobs worldwide as it responds to weaker beer demand, as per CNBC report. The reductions will take place over the next 2 years and amount to nearly 7% of the company’s workforce of around 87,000 employees. 

As per the report, the brewer said the cuts are part of a productivity drive for lowering costs and simplifying operations. Some roles will move into central business service units, where more tasks will be handled through digital systems. 

Decline In Beer Volumes 

Heineken reported lower beer volumes in 2025, with total volumes down between 1.2% and 2.4% for the year. Demand weakened in key markets, including the United States and parts of Europe. 

The company said higher household expenses and changing drinking habits have led some consumers to reduce alcohol purchases. Other brewers have reported similar trends, with several announcing cost cuts or job reductions. 

Profit Growth and Savings Target 

Adjusted operating profit rose 4.4% in 2025, despite the fall in volumes. The company said price increases and tighter cost control supported earnings. 

For 2026, Heineken expects operating profit growth of between 2% and 6%. It is aiming for annual savings of €400 million to €500 million through productivity measures under its long-term plan. 

Some of the job cuts will be in Europe and in markets with limited growth prospects. The reductions will also affect parts of the supply chain, head office, and regional units. 

Leadership Transition Underway 

The announcement comes as the company prepares for a change in leadership. Chief executive Dolf van den Brink will step down in May after 6 years in the role and more than 28 years at the brewer. Heineken is looking for a successor. 

Read More: Facebook Parent Meta Announces More Layoffs in San Francisco; Plans $115 Billion Push into AI Tools to Boost Output! 

Conclusion 

The job cuts come amid weaker beer demand and ongoing cost pressures in the industry. The company is focusing on savings and operational changes over the next 2 years. 

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