Wedding Buyers Shift Toward 22, 18 and 14-Karat Gold as Diamonds Lose Appeal

This year’s wedding season is shaping buying preferences in the jewellery market, with many customers turning towards plain gold pieces rather than diamond-studded designs.

Rising gold prices, steady demand, and a focus on investment value have encouraged families to opt for simpler ornaments across various karat levels. Jewellers across major retail chains report a noticeable shift in consumer choices.

Growing Interest in Plain Gold Jewellery

Retailers note that uncomplicated and lightweight gold ornaments in 22-, 18- and 14-karat are drawing increased attention. 

The trend reflects a preference for items that retain value and remain relatively affordable as metal prices continue to climb.

Many buyers, especially wedding shoppers, see gold as an asset that can be liquidated easily if required.

Impact of Rising Prices on Buyer Choices

Gold prices have risen significantly since the beginning of the year, prompting families to consider lower-karat items that offer a balance between cost and resale potential.

Although making charges remain modest for plain jewellery, the overall upward movement in gold prices has reinforced its appeal as a financial cushion.

Diamond Jewellery Holds but Lacks Momentum

Diamond prices have remained largely stable, with limited movement due to subdued global demand and tariffs affecting international trade. 

While studded jewellery still finds buyers, jewellers indicate that gold is receiving greater attention during the wedding period as customers place higher priority on value retention.

Major jewellers report that wedding shopping has supported steady sales, especially in price-sensitive categories. 

Lightweight pieces and contemporary gold designs are performing reasonably well, aligning with the practical approach many families are adopting. 

With millions of weddings anticipated this season, retailers expect consistent footfall and interest in gold options.

Read More: Earning Less Than 12 Lakh: Check If You Should Pay Advance Tax.

Conclusion

The current wedding season is steering jewellery preferences towards plain gold items that offer both value and flexibility. While diamonds remain part of the purchasing mix, the focus on affordability and resale potential has strengthened demand for simpler gold pieces across karat ranges.

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