India’s Smartphone Shipments Rise 3% in September Growth; Apple Reports Record Growth

India’s smartphone shipments increased by 3% year-on-year in the September quarter of 2025, reaching 48.4 million units, according to Omdia data. The rise was mainly due to early festive season launches, channel stocking, and retail incentives during July and August.

Vivo Leads the Market

Vivo led the market with 9.7 million units shipped, accounting for 20% of total shipments. This was an improvement from 8.2 million units and a 17% share in the same period last year. The company’s T-series, V60, and Y-series phones performed steadily, supported by an extensive retail presence.

Samsung and Xiaomi See Declines

Samsung’s shipments fell to 6.8 million units, giving it a 14% market share compared to 16% a year earlier. The Galaxy S24 lineup, powered by Snapdragon chips, helped maintain some traction in the mid-premium range.

Xiaomi recorded 6.5 million units, with its market share dropping to 13% from 17% last year. The decline was attributed to reduced demand in entry and mid-tier categories.

Oppo and Apple in Top 5

Oppo shipped 6.5 million units, retaining a 13% market share. Its festive F31 series supported quarterly growth of 3% year-on-year. Apple moved back into the top five, shipping 4.9 million units and capturing 10% of the market, up from 7% last year. Sales were driven by older iPhone 15 and 16 models and increased demand from smaller cities.

Other Brands’ Performance

Motorola recorded 4 million shipments, a 53% rise from last year, mainly due to its G-series and Edge 60 lineup. Nothing reported a 66% year-on-year increase, driven by the CMF Phone 2 Pro and Phone 3a.

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Conclusion

Overall shipments reached 48.4 million units in Q3 2025, compared to 47.1 million last year. Growth during the quarter was supported by seasonal demand and pre-festive stocking across retail channels.

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