BRND.ME Moves Domicile to India After Cross-Border Merger, Eyes IPO in 12–18 Months

BRND.ME, earlier known as Mensa Brands, has completed a complex cross-border restructuring that shifts its corporate base from Singapore to India.  

The move, executed in less than 10 months, positions the company for a potential public listing within the next 12 to 18 months. 

Cross-Border Merger and Strategic Shift 

The restructuring involved merging its Singapore entity into its Indian holding company, followed by the consolidation of seven domestic subsidiaries.  

Structured as a composite transaction carried out in parallel, the process compressed what is typically a multi-year exercise into a single coordinated effort. Approvals were secured in both jurisdictions, including clearance from the NCLT’s Chandigarh Bench after prior consent from Singapore’s High Court. 

Founder and CEO Ananth Narayanan described the development as “a big milestone”, adding that the execution of a cross-border merger in under 10 months reflects the company’s operational discipline and governance standards. 

Following the consolidation, BRND.ME now operates under a unified Indian holding structure, which it believes will enhance strategic alignment, governance clarity and operational flexibility.  

Financial Position and Growth Outlook 

Financially, the company reported revenues of around ₹1,500 crore in FY25 and has set a targeted exit run-rate of ₹1,700–₹1,800 crore for FY26. It has achieved adjusted EBITDA profitability and turned operating cash-flow positive in FY26.  

Management has described the current year as one focused on disciplined consolidation, supported by margin expansion, tighter cost management and calibrated investments. 

Its portfolio includes flagship brands such as Majestic Pure, Botanic Hearth, MyFitness and PartyPropz, spanning wellness, personal care, nutrition and lifestyle segments.  

International operations extend across more than 16 countries, including the United States, Canada, the Middle East and Europe, with recent expansion in European markets and Southeast Asia under evaluation as the next growth corridor. 

Read More: Jubilant FoodWorks Targets 15% Growth as India’s Food Services Market Offers Long Runway! 

Conclusion 

By completing its domicile shift and simplifying its corporate structure, BRND.ME has laid the structural groundwork for a proposed IPO. With improving profitability metrics and expanding global presence, the company is positioning itself for its next phase of capital market participation and international scale.  

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