Beauty and Personal Care Startup Puresta Raises ₹34 Crore to Build AI Powered Dermatology Platform

As per Inc42, Puresta, a beauty and personal care technology startup, announced a pre seed round of ₹34 crore led by Spring Marketing Capital. The funding will be used to develop an AI powered full stack dermatology platform that combines diagnostics, dermatologist formulated products and real time progress tracking. 

Funding Details and Strategic Acquisition 

The pre seed round raised ₹34 crore (approximately $3.7 Mn). Spring Marketing Capital acted as lead investor and also contributed to the acquisition of HealthQ Life Science, the parent of D2C skincare brand SKINQ. The acquisition strengthens Puresta’s product pipeline and technology base ahead of the platform launch scheduled for this week. 

Platform Features and Integration 

Puresta’s platform will offer AI based skin analysis, personalised product recommendations, clinical validation and a dashboard for users to monitor results. SKINQ’s dermatologist formulated formulations will be integrated into the AI engine to deliver customised regimens with measurable outcomes. 

Read More: Priority Jewels Raises ₹15.67 Crore in Pre-IPO Placement Ahead of Public Listing! 

Founding Team and Background 

Puresta was founded in 2025 by Ashish Mishra together with Hitesh Dhingra and Bhisham Bhateja, who previously built The Man Company. The Man Company was later acquired by Emami Group, which bought a 49.5% stake for ₹177.63 Cr in 2024.  

Dhingra also co‑founded the matchmaking app TrulyMadly and the electronics retailer Letsbuy, sold to Flipkart in 2021 for an estimated $25 Mn. 

Market Context 

The Indian beauty and personal care sector has seen rapid growth driven by influencer marketing. Recent trends show a shift towards outcome driven, single step skincare solutions. Investors are active in this space, with recent seed rounds for brands such as Antinorm raising $3.1 Mn and SkinInspired receiving ₹24 crore from the same backer. 

Conclusion 

Puresta’s ₹34 crore pre seed funding and the acquisition of SKINQ position the company to launch an AI powered dermatology platform that blends technology with dermatologist expertise. The move reflects broader investor interest in result oriented skincare solutions within the Indian market. 

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