PVR INOX Share Price in Focus; Sells 4700BC to Marico for ₹226.8 Crore

PVR INOX has approved the sale of its 93.27% stake in Zea Maize Pvt Ltd (ZMPL), which owns the 4700BC snacking brand, to Marico in an all-cash transaction valued at ₹226.8 crore, as per exchange filings.  

Following the completion of the share transfer, ZMPL will cease to be a subsidiary of PVR INOX. The company said the transaction has been cleared by an authorised board committee. 

Investment Timeline and Performance 

PVR INOX first invested in Zea Maize in 2015, acquiring a 70% stake for around ₹5 crore. The company increased its investment over the years to expand manufacturing and distribution, including ₹44.7 crore in FY25.  

Zea Maize reported revenue of ₹102 crore in FY25, a 35% increase from ₹75.8 crore in FY24. The brand has expanded from gourmet popcorn into categories such as popped chips, makhana, crunchy corn and nachos. 

Reason for the Divestment 

The sale forms part of PVR INOX’s review of non-core assets and capital allocation. The company said the transaction is expected to improve profit, free cash flow and return metrics.  

It added that the divestment will not materially affect its in-cinema food and beverage revenues or its exhibition business. PVR INOX operates 1,783 screens across 357 properties in 112 cities in India and Sri Lanka. 

Marico’s Food Strategy 

Marico is reportedly expanding its food and premium personal care segments, which it expects to contribute 25% of domestic revenue within three years. The company crossed ₹10,000 crore in revenue in FY25 and is targeting ₹20,000 crore by 2030.  

India’s snacking market was valued at ₹45,000 crore in FY23 and is projected to reach ₹85,000 crore by FY30, growing at a 9% compound annual rate. The premium snacking segment is expected to grow at around 20% CAGR to ₹24,000 crore by FY30. 

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PVR INOX Share Price Performance  

As of January 27, 2026, 9:56 am, PVR INOX share price was trading at ₹928, 0.32% decrease from the previous closing price. 

Conclusion 

The sale completes PVR INOX’s exit from the gourmet snacking segment and transfers ownership of 4700BC to Marico. The transaction is part of PVR INOX’s ongoing review of non-core assets and capital allocation. 

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