
Poonawalla Fincorp Limited (PFL) has announced the launch of five new AI-powered enterprise solutions, reinforcing its long-term vision of becoming a digitally fluent, data-driven and highly scalable financial institution.
The new deployments extend artificial intelligence across strategic decision-making, customer onboarding, data quality management, customer experience analytics and application development, reflecting the company’s AI-first approach across functions.
The AI-powered Competition Benchmarking Engine embeds real-time market intelligence into PFL’s pricing and competitive strategies. The system autonomously tracks competitor pricing movements, product changes and engagement trends across portfolios.
By converting these insights into decision-ready inputs, the engine enables quicker and more informed responses to market shifts. Built as an extension of PFL’s AI-enabled risk hindsight framework, it strengthens the company’s ability to adapt dynamically in a competitive lending environment.
As customer onboarding scales, maintaining consistency and compliance becomes critical. PFL’s Central KYC AI Platform applies AI-driven validation at the entry stage, ensuring KYC data is accurate and materially relevant before moving through internal systems. The platform has reduced manual intervention by around 15 percent while improving data accuracy and turnaround times, positioning compliance as a strategic strength rather than a bottleneck.
The Agentic Data Quality Intelligence solution continuously monitors data across systems against defined quality standards. It automatically flags anomalies and updates validation rules as business requirements evolve. This ensures that data used for reporting, risk management and business decisions remains accurate, traceable and audit-ready, supporting stronger governance and regulatory confidence.
To make customer feedback more actionable, PFL has deployed an AI-led Voice of Customer categorisation system. The solution organises unstructured customer feedback into clear issue themes and directly links them to accountable teams. This accelerates issue resolution, improves ownership clarity and helps address recurring problems systematically rather than on a case-by-case basis.
Build Buddy is an AI-powered development assistant integrated into PFL’s technology stack. It supports engineers by assisting with code writing, suggesting fixes before code commits and providing feedback on logic, performance and readability. The solution also enables automated refactoring, reducing development costs and significantly speeding up application delivery while maintaining development standards.
On January 28, 2026, Poonawalla Fincorp share price (NSE: POONAWALLA) opened at ₹409.15, touching the day’s low at ₹406.00, as of 11:17 AM on the NSE.
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With 12 new AI initiatives launched in the current quarter, PFL now has 57 AI projects underway, of which 30 have been successfully completed. By embedding AI across risk, compliance, customer experience and technology, PFL continues to strengthen its position as a future-ready, innovation-led financial institution.
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Published on: Jan 28, 2026, 12:10 PM IST

Nikitha Devi
Nikitha is a content creator with 7+ years of experience in the financial domain. Specialising in personal finance, investments, and market insights, Nikitha simplifies complex financial topics, making them accessible to readers.
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