Ola Electric Reintroduces Muhurat Mahotsav With In-Store Offers on 4680 Bharat Cell Vehicles From Jan 14, 2026

Ola Electric has announced the return of its Muhurat Mahotsav campaign ahead of Prarambh 2026, introducing time bound in store offers on selected electric two wheelers powered by its 4680 Bharat Cell platform. 

The initiative will run for two days from 14 January, with special pricing and upgrade benefits aimed at both new and existing customers.

Campaign Announcement And Regulatory Filing

Ola Electric Mobility Limited informed stock exchanges on 13 January 2026 about the launch of its renewed Muhurat Mahotsav campaign. 

The company stated that details of daily offer time slots will be shared through its social media channels.

The promotional pricing will apply only to purchases made at physical retail outlets.

Ola’s Special Pricing Under Muhurat Mahotsav

As part of the campaign, Ola Electric will make limited units of selected models available at defined prices during specific time windows. Offers cover the Ola Shakti range, S1 series scooters, and Roadster X motorcycles equipped with the 4680 Bharat Cell technology. 

The company indicated that these Muhurat pricing benefits will be restricted to in-store transactions.

Upgrade And Exchange Benefits

Existing Ola customers upgrading to 4680 Bharat Cell-powered vehicles will be eligible for an upgrade bonus, while customers switching from internal combustion engine vehicles can receive an exchange benefit.

These incentives are also limited to in-store purchases during the campaign period.

Focus On 4680 Bharat Cell Platform

The campaign highlights Ola Electric’s 4680 Bharat Cell platform, which is integrated across battery cells, battery packs and vehicle design.

 The company stated that this approach supports its manufacturing and technology strategy as it expands its electric two-wheeler portfolio in India.

Ola Electric Share Price Performance

Ola Electric Mobility Limited’s stock was trading at ₹38.73, down ₹0.26 or 0.67% from the previous close of ₹38.99. The share opened at ₹39.01, reached an intraday high of ₹39.10, and touched a low of ₹38.57 during the session.

Read More: Ola Electric Rolls Out ‘Shakti’ From Gigafactory, Enters Residential Energy Storage Market.

Conclusion

The return of Ola Electric’s Muhurat Mahotsav reflects the company’s ongoing efforts to promote its Bharat Cell-powered vehicle range through limited-period pricing initiatives. Customer response to the campaign and continued expansion of its product portfolio are expected to shape its near-term market activity.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.