Mobavenue Launches Enhanced PrsmX 1.0 to Transform AI-Powered Omnichannel Marketing

Mobavenue Media Private Limited (MMPL), a subsidiary of Mobavenue AI Tech Limited, has successfully launched the enhanced PrsmX 1.0, marking a significant step in its AI-driven marketing technology roadmap. 

The upgrade strengthens the company’s unified brand awareness and omnichannel programmatic engagement capabilities, offering advertisers advanced solutions for reaching audiences across multiple screens and platforms.

Industry Demonstration and Engagement

The first live demonstration of PrsmX 1.0 took place at an industry roundtable hosted by Inc42 in Bengaluru, themed “Boardroom: Decoding the Consumer Growth Stack.” 

Senior marketing leaders from leading digital-first and enterprise brands, including Pine Labs, Urban Ladder, PhonePe, Meesho, Flipkart, and upGrad, attended the session. The demonstration showcased the platform’s enhanced capabilities and facilitated discussions on brand awareness, engagement, and measurement across fragmented digital and connected consumer environments.

Enhanced Platform Capabilities

PrsmX 1.0 integrates AI-driven audience intelligence with proprietary decisioning tools to deliver targeted brand engagement across Mobile, Connected TV (CTV), OTT, and Digital Out-of-Home (DOOH) platforms. The platform now includes offline measurement capabilities, enabling advertisers to track real-world outcomes such as footfall and conversions. 

Expanded supply-side integrations, direct publisher access, and enhanced DSP bidding improve inventory access, reach, and campaign execution efficiency. AI and machine learning models optimise frequency delivery and cross-screen user targeting, improving brand recall and relevance across both digital and physical touchpoints.

Market Relevance and Growth

The platform’s enhancements align with industry trends highlighting rapid growth in video-led and connected media consumption in India. Reports suggest that CTV penetration could reach 76 million households by 2030, while India’s OTT audience is estimated at 601 million users. 

These developments reinforce the need for advanced, AI-powered marketing platforms capable of unifying multi-channel engagement and delivering measurable results.

Mobavenue Share Price Performance

On January 22, 2026, Mobavenue share price opened at ₹1,165.00, touching the day’s low at ₹1,204.00, as of 9:57 AM on the BSE.

Also Read: Best Long-Term Stocks in Jan 2026 – 5yr CAGR Basis!

Conclusion

With PrsmX 1.0, Mobavenue strengthens its position as a digital-first AI marketing leader, enabling advertisers to optimise cross-screen engagement, measure real-world impact, and achieve scalable growth in India’s evolving media landscape. The platform demonstrates how AI-driven marketing solutions can bridge gaps across digital, connected, and offline channels efficiently.

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