India’s quick commerce sector continues to draw heavy investment as companies race to dominate the fast-growing 10-minute delivery market. Eternal (formerly Zomato) has infused ₹450 crore into its quick commerce arm Blinkit, according to a regulatory filing with the Registrar of Companies. The funding marks the company’s first capital injection into Blinkit in 2026, reinforcing its commitment to scaling the rapid delivery business.
Parent companies regularly fund quick commerce operations because the model requires continuous investment in logistics infrastructure, dark stores and last-mile delivery networks. Last year alone, Eternal invested ₹2,600 crore into Blinkit through multiple funding rounds: ₹500 crore in January, ₹1,500 crore in February and ₹600 crore in November.
The fresh funding comes at a time when the quick commerce sector is witnessing intense competition.
Food and grocery delivery rival Swiggy raised ₹10,000 crore through a qualified institutional placement (QIP) in December 2025, strengthening its ability to compete in rapid delivery services.
Meanwhile, startup Zepto has confidentially filed draft papers for an IPO with SEBI, indicating plans to raise capital from public markets.
Large ecommerce players are also expanding into the space. Companies such as Amazon, Flipkart and Reliance Industries have been increasing their investments in rapid delivery services.
Blinkit has recently shown signs of improving financial performance.
The company reported an adjusted EBITDA profit of ₹4 crore in Q3FY26, compared with a loss of ₹103 crore in the same quarter last year.
Revenue also saw strong growth, rising to ₹12,256 crore from ₹1,399 crore a year earlier, while gross profit increased to ₹3,539 crore from ₹1,300 crore.
At the same time, the company is aggressively expanding its logistics network. Blinkit aims to build 3,000 dark stores by March 2027, up from 2,027 micro-warehouses as of December 31.
These small fulfilment centres are critical to maintaining the ultra-fast delivery timelines that define the quick commerce model.
Read more: Flipkart IPO Plans Take Shape as Walmart-Backed E-Commerce Giant Prepares to Invite Banks.
Eternal’s latest ₹450 crore infusion highlights the capital-intensive nature of India’s quick commerce market, where companies are investing heavily to build dense delivery networks and capture urban demand.
As players continue to raise funds and expand infrastructure, the battle among Blinkit, Swiggy, Zepto and large ecommerce firms is likely to shape the future of instant grocery and convenience delivery in India’s major cities.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Mar 12, 2026, 4:59 PM IST
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