Cupid Limited, a renowned Indian manufacturer, has announced its board's in-principle approval to establish a new FMCG manufacturing facility in Saudi Arabia. This marks the company's first venture outside India, signifying a significant step in its international growth strategy.
On December 29, 2025, Cupid Limited received board approval to set up a new FMCG manufacturing plant in the Kingdom of Saudi Arabia (KSA). This facility will be the company's 1st outside India, marking a pivotal moment in its international expansion efforts.
The plant aims to bolster Cupid Limited's FMCG growth strategy and strengthen its presence in the Gulf Cooperation Council (GCC) region.
The new facility is expected to enhance regional supply capabilities, improve speed to market, and ensure better product availability across KSA and other GCC countries.
The project will be funded through the company's internal accruals, pending detailed evaluations and necessary regulatory approvals.
Established in 1993, Cupid Limited is a leading Indian manufacturer of male and female condoms, water-based personal lubricants, IVD kits, deodorants, perfumes, almond hair oil, body oils, petroleum jelly, and other FMCG products. The company is committed to public health and ethical business practices aligned with international standards.
In March 2024, Cupid Limited acquired land in Palava, Maharashtra, to increase its production capacity by 1.5 times, augmenting annual production by approximately 770 million male condoms and 75 million female condoms. The company exports to over 110 countries and holds a long-term agreement with WHO/UNFPA.
Cupid Limited has expanded its product offerings to include FMCG items such as fragrance products, personal care items, and wellness solutions. This diversification aligns with its strategic growth plans and enhances its market presence.
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As of December 30, 2025, at 9:17 AM, Cupid share price on NSE was trading at ₹489.90 up by 0.68% from the previous closing price.
Cupid Limited's decision to establish its first FMCG manufacturing facility in Saudi Arabia underscores its commitment to international expansion. By setting up a manufacturing base closer to key markets, the company aims to deepen its global FMCG footprint and improve service efficiency across the region.
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Published on: Dec 30, 2025, 11:03 AM IST
Team Angel One
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