Under SEBI’s Regulation 30, Brightcom Group has shared a detailed overview of its AdTech business model with NSE and BSE. This presentation is the first in a planned series offering investors and shareholders a clearer, step-by-step understanding of the company’s operations and revenue model.
Brightcom Group reaches 100 million unique users through its digital advertisements in 52 countries every day. Its ecosystem connects over 5,000 direct advertisers, 5,000 publishers, and more than 250 agencies. It aims to bridge the gap between brands and audiences while making advertising campaigns more efficient and measurable.
| Business Metric | Scale |
| Global Markets | 52 |
| Direct Advertisers | Over 5,000 |
| Publishers | Over 5,000 |
| Agencies | Over 250 |
| Global Offices | 25 |
| Daily Impressions | 2 billion |
| Unique Users | 100 million |
Unlike traditional ad agencies, Brightcom works as a technology-driven middleman, not just a service provider. It combines key functions into one platform, including DSPs and ad networks. This helps advertisers in buying the right ad spaces automatically, and connect with multiple websites and publishers to show their ads efficiently.
It also manages ad serving, making sure ads reach the right audience at the right time. This approach reduces costs, enhances transparency, and increases returns for both publishers and advertisers.
The growth of mobile entertainment has widened the scope for digital advertising. Brightcom Group leverages its advanced tech stack to reach 2 billion impressions each day for its marquee brands. It uses programmatic buying and selling, real-time bidding, data ingestion, and audience modelling to deliver better returns on investment for advertisers. Thus, it is growing to become a preferred choice for companies like Samsung, HBO, and Disney.
Brightcom makes money in several ways. It earns from media margins, optimisation spreads, performance-based execution, and efficiencies from operating at a large scale. Advertisers can choose different pricing models depending on their goals: CPM (pay for impressions), CPC (pay for clicks), or CPA/CPL (pay for actions or leads). This flexibility allows brands to spend more effectively on their campaigns.
Brightcom Group share price has risen nearly 2.95% over the past 5 days. It has delivered a 164.39% gain over the last 5 years.
Brightcom Group said the explanatory presentation is part of a larger effort to make its business more transparent and easier to understand for all stakeholders. Through this series, the company aims to place updated, well-structured, and contextual information in the public domain, ensuring that institutional investors, family offices, and existing shareholders have equal access to key details about its business model.
The company also indicated that more presentations will be released over time, highlighting its ongoing focus on improving communication with the market. Future updates are expected to continue covering important areas such as the AdTech industry landscape, seasonality trends, financial processes, and the historical evolution of its advertising business.
Brightcom stands out in digital advertising because of its technology-driven, scalable, and results-focused approach. By combining global reach, smart tools, and multiple ways to earn revenue, it connects advertisers, agencies, and publishers more efficiently than traditional ad agencies. As more businesses move to digital, Brightcom is well-placed to help brands get better results and create value for businesses worldwide.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Published on: Jan 7, 2026, 1:35 PM IST
We're Live on WhatsApp! Join our channel for market insights & updates
Get the link to download the App
