ZET Enters UPI Ecosystem After NPCI Approval, Launches RuPay Credit Card–Linked Payments

Credit-focused fintech platform ZET has received approval from the National Payments Corporation of India (NPCI) to operate as a Third-Party Application Provider (TPAP), marking its formal entry into India’s Unified Payments Interface ecosystem. 

Following the approval, the company has launched ZET UPI, allowing users to make UPI payments using RuPay credit cards issued through its platform. This development enables ZET to extend credit card usage beyond traditional card swipes to routine, low-value UPI transactions.

RuPay Credit Card–Linked UPI Payments

The newly launched feature allows users to route UPI payments through their RuPay credit cards instead of directly debiting their bank accounts. This is enabled through RuPay’s UPI-on-credit-card framework, which allows small-ticket digital payments to be funded through a credit line. 

By integrating credit with UPI, ZET aims to make credit access more seamless and relevant for daily transactions such as grocery purchases, utility payments, and local merchant payments.

Technology and Banking Partnerships

ZET’s UPI offering is powered by Juspay’s technology stack, which supports payment processing, scalability, and transaction reliability. The service is backed by a banking partnership with RBL Bank, which facilitates credit card issuance and settlement. 

This combination of technology and banking support enables ZET to comply with regulatory requirements while offering a smooth user experience.

Customer Benefits and Incentives

With the launch of ZET UPI, eligible credit card users with an active subscription plan can earn cashback on UPI transactions, in addition to existing rewards linked to their credit cards. This incentive structure is designed to encourage adoption and increase transaction frequency. 

However, the company has not disclosed projections related to transaction volumes or a timeline for expanding the feature to a broader user base.

Strategic Rationale and Market Context

The move aligns with a broader trend among fintech companies to integrate digital payments with credit-building solutions. ZET has positioned itself as a platform focused on secured credit cards, targeting first-time borrowers and individuals with limited or no credit history. 

By enabling credit-based UPI payments, the company aims to help users build consistent repayment behaviour through everyday spending.

Also Read: EPFO Plans UPI-based Withdrawals from April 2026!

Conclusion

ZET’s entry into the UPI ecosystem represents a strategic step toward merging digital payments with accessible credit solutions. By enabling RuPay credit card–linked UPI transactions, the company expands credit usage into daily payments while reinforcing its focus on credit inclusion and financial accessibility.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a private recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.