How to Register as LIC Sahaj, Param, or Super Param Mitr to Join Rural Insurance Drive?

The Life Insurance Corporation of India (LIC) is set to deepen its presence in rural and semi-urban India through a strategic partnership with Sahaj Insurance Services, leveraging a vast on-ground network of Sahaj, Param, and Super Param Mitrs. The initiative aims to improve life insurance penetration in regions where awareness, accessibility, and servicing have traditionally been limited.

By tapping into Sahaj’s network of over 4.5 lakh digitally enabled centres, LIC plans to make life insurance simpler, more accessible, and locally managed, while also creating income opportunities for village- and regional-level entrepreneurs.

Understanding the Sahaj–LIC Mitr Network

The partnership operates through a three-tier Mitr structure, ensuring effective supervision, scale, and last-mile reach across rural areas.

• Sahaj Mitr (Retailer)
  Sahaj Mitrs are village-level entrepreneurs who operate Sahaj centres, acting as the primary link between LIC and rural customers. They help residents understand policy features, complete enrollment, submit documents, and access post-sales services, building trust and awareness at the grassroots level.
• Param Mitr (Distributor)
  Param Mitrs supervise and mentor groups of Sahaj Mitrs within their region. Their role includes training, performance monitoring, and operational support to maintain service quality and ensure business growth across multiple centres.
• Super Param Mitr (Super Distributor)
  At the top level, Super Param Mitrs oversee large clusters of Param Mitrs and drive regional strategies to expand LIC’s rural footprint. Typically, these roles are filled by established business entities looking to scale their operations across districts and states.

How to Register as a Sahaj, Param, or Super Param Mitr

Entrepreneurs interested in joining LIC’s rural insurance drive can register through the official Sahaj online portal. The process is entirely digital:

1. Visit the Sahaj registration page and select New Registration
2. Choose the category: Sahaj Mitr, Param Mitr, or Super Param Mitr
3. Enter personal and location details including state, district, block, and gram panchayat
4. Upload required KYC documents: Aadhaar, PAN, and a cancelled cheque
5. Verify details via OTP and submit the application

After verification by the Sahaj team, the centre is activated, enabling the Mitr to start offering LIC policies and other digital services.

Read more: LIC Announces Special Drive to Restart Lapsed Life Insurance Policies.

Conclusion 

The LIC–Sahaj Mitr network strengthens rural insurance distribution while empowering local entrepreneurs with income opportunities. For LIC, the three-tier Mitr model provides a scalable, cost-effective strategy to expand life insurance coverage, improve financial inclusion, and bring trusted financial services closer to India’s underserved communities.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.