
The Securities and Exchange Board of India (SEBI) has initiated a review of the current framework governing mutual fund distributors and investment advisers.
The aim is to streamline regulations, reinforce compliance, and bolster investor protection within India's advisory ecosystem.
SEBI Chairman Tuhin Kanta Pandey announced that a working group has been formed to examine existing regulations and identify any overlaps between mutual fund distributors and investment advisers.
The goal is to create a harmonised regulatory framework that addresses these overlaps and strengthens the operation of both segments. This initiative is part of SEBI's broader efforts to enhance transparency and trust in India's capital markets.
The review comes amid a period of transition for India's investment advisory sector. While the number of registered investment advisers (IAs) has decreased to approximately 1,000, there is a notable shift towards more institutional structures.
Pandey expressed concern over the decline in registered advisers since 2021, emphasising the importance of having adequately qualified IAs as the country's investor base continues to grow rapidly.
Read More: SEBI Allows Mutual Funds to Use Intraday Borrowing from April 1, 2026!
One emerging challenge is the rising influence of unregulated finfluencers, with SEBI's survey indicating that nearly 62% of prospective investors are swayed by these figures.
The working group aims to curb the influence of such voices, which can distort investor behaviour and weaken market discipline.
As part of this initiative, SEBI is also developing a common advertisement code for all intermediaries and introducing a digital platform, SEBI SETU, to provide comprehensive regulatory guidance.
SEBI is also taking steps to simplify compliance requirements for advisers, making the transition from individual to institutional advisory units smoother.
This includes easing documentation norms and leveraging a light-touch penalty framework, all aimed at improving overall compliance transparency.
By attracting more qualified professionals, SEBI aims to strengthen the integrity and scalability of India's advisory services.
SEBI's establishment of a working group focused on regulatory harmonisation highlights a proactive approach to ensuring compliance and protecting investors in the evolving advisory sector. This initiative is poised to bring about significant improvement in governance, transparency, and trust within India's mutual fund and investment advisory landscape.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Mutual Fund investments are subject to market risks, read all scheme-related documents carefully.
Published on: Mar 17, 2026, 12:47 PM IST

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