Quantum Mutual Fund Joins ONDC to Expand Mutual Fund Access

Quantum Asset Management Company (AMC) has announced its onboarding onto the Open Network for Digital Commerce (ONDC). With this step, Quantum joins other asset managers that are integrating with the government-backed open network to expand the distribution of financial products.

Role of ONDC in Distribution

The ONDC network is designed to connect Asset Management Companies with mutual fund distributors through a shared framework. It allows buyer applications on the network to list and distribute mutual fund schemes from participating AMCs directly. This eliminates the need for multiple standalone apps for investors.

Wider Reach Through Buyer Apps

Through the integration, Quantum Mutual Fund products will now be accessible on live buyer apps connected to ONDC. Investors will be able to purchase and manage mutual funds within the apps they already use for other services. This arrangement simplifies access to financial products and services.

Targeting Underserved Segments

A key objective of the collaboration is to extend the reach of mutual funds into underpenetrated markets. By using the ONDC framework, Quantum AMC seeks to make investment options available to rural households and low-income groups. Small-ticket investments are expected to be a focus, allowing individuals to participate with modest amounts.

Use of Digital Public Infrastructure

The initiative shows the growing use of India’s Digital Public Infrastructure (DPI) to broaden access to financial services. ONDC provides a standardised platform that can be used by financial institutions to distribute products across a wide set of digital channels.

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Statement from the Company

As per news reports, Quantum AMC noted that this is aimed at simplifying finance and creating broader access to mutual fund investments. The company emphasised that small savings, when channelled into formal investment products, can play a role in wealth creation at scale.

Conclusion

The onboarding of Quantum AMC onto ONDC adds another asset manager to the network’s ecosystem. By expanding access points through buyer apps and focusing on underrepresented groups, the initiative is expected to make mutual fund investments more accessible to a wider section of the population.

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