
Axis Max Life Insurance has introduced a new equity fund available through its unit-linked insurance plans (ULIPs), aiming to provide a long-term wealth creation option for investors willing to embrace higher risk.
The fund, named ‘Diversified Equity Fund II’, employs a multi-cap investment strategy to achieve its objectives.
As per PTI report, the ‘Diversified Equity Fund II’ is actively managed by Axis Max Life’s in-house investment team, which has a track record of outperforming benchmarks.
The fund aims to generate long-term returns by diversifying investments across various sectors and market capitalisations, thereby reducing concentration risk.
Sector allocation includes financial services (24.6%), infrastructure (11.2%), and pharmaceuticals (6.6%). The fund also incorporates environmental, social, and governance (ESG) factors through proprietary scoring, ensuring a responsible investment approach.
Its multi-cap strategy provides exposure to large, mid, and small-cap stocks, balancing growth and stability.
The fund is managed by the insurer’s in-house investment team, led by the chief investments officer. Unlike mutual funds, where individual fund managers are publicly identified, this team-based approach may result in less transparent performance attribution.
Investors can access the fund exclusively through ULIPs, such as the Online Savings Plan, Online Savings Plan Plus, Flexi Wealth Advantage Plan, and Smart Term with Additional Returns ULIP. This structure combines life insurance protection with market-linked equity exposure.
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While the fund is positioned as a long-term wealth product, it carries several risks. Being an equity-oriented, multi-cap fund, returns are directly linked to stock market performance, with potential short-term volatility.
The ULIP structure may reduce flexibility, as exiting early can lead to penalties and loss of benefits. Additionally, multiple charges, such as mortality, policy administration, and fund management fees, can erode returns, particularly in the initial years.
The mandatory 5-year lock-in period limits access to funds, making it unsuitable for short-term financial needs.
Axis Max Life’s new equity fund via ULIPs reflects the insurer’s strategy to position these plans as long-term investment vehicles. Investors should carefully assess their need for bundled insurance and investment, their time horizon, and their ability to withstand market volatility before considering this option.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Mutual Fund investments are subject to market risks, read all scheme-related documents carefully.
Published on: Apr 24, 2026, 3:10 PM IST

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