India’s Shifting Gold Landscape in 2025 as Younger Investors Boost ETF Demand

Gold demand in India held steady in 2025 as prices frequently reached new highs. Changing consumer behaviour, especially among younger investors, has strengthened interest in financial gold products such as ETFs and digital gold. 

Jewellery demand by value also remained resilient, supported by rising incomes and increasing transparency in the market.

Strong Demand Amid Price Highs

India experienced repeated price peaks throughout 2025, with the World Gold Council noting over forty new highs during the year.

Despite these elevated levels, overall demand stayed firm, indicating continued investor confidence as the country moves toward 2026.

Investment Trends and Changing Preferences

Younger buyers are becoming a larger share of India’s gold investor base. Their preference for digital platforms and convenience has contributed to the growth of gold ETFs, which increased from around 56–57 tonnes early in the year to 86 tonnes recently.

The addition of millions of new folios reflects a shift toward viewing gold as a practical investment rather than only a physical asset.

Jewellery Market Outlook

Although jewellery volumes eased slightly, the total value of purchases grew. Rising household incomes, strengthened consumer sentiment and regulatory measures such as BIS hallmarking and unique jewellery identification have helped build trust and support structured expansion.

The jewellery market is estimated at around USD 90 billion in 2025, as per news reports.

Growing Role of Gold as an Investment

Gold is gaining recognition as a mainstream component of personal portfolios in India. Broader access to digital channels and improved transparency in the market are encouraging more people to consider gold for diversification, as per news reports.

Read More: Silver ETFs See Strong Gains in 2025 as UTI and ICICI Prudential Funds Lead the Rise.

Conclusion

India’s gold market in 2025 reflects a blend of tradition and evolving investment behaviour. While jewellery remains important, digital platforms and ETFs are attracting a new generation of buyers.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.