William Grant & Sons, the Scotland-based premium spirits maker has launched an ultra-rare whisky in India called The Balvenie Fifty. This 50-year-old Speyside single malt, aged in a European oak refill cask since 1973, is available as a single bottle for collectors and whisky lovers. Priced at around ₹70 lakh, this exclusive release reflects the brand’s growing focus on the Indian market.
India has become a high-priority market for the family-owned company, which entered India 10 years ago. According to the Managing Director Sachin Mehta, India is now among their top ten markets globally, with strong potential to become one of the top five soon. The company has even established its own distribution operations in India, highlighting the country’s importance.
India is the largest whisky market in the world and is witnessing significant premiumisation, driven by factors like rising disposable incomes and an increasing population of millennials and professionals. Mehta notes that the Indian consumer is now seeking aspirational brands that offer great value, making Balvenie and other single malts highly attractive.
Along with the launch of Balvenie Fifty, William Grant & Sons recently added The Famous Grouse to its Indian portfolio. The brand’s flagship Glenfiddich is already one of the top-selling single malts in India. Balvenie, previously available only in select cities, is now expanding to more locations due to increased stock availability. The company is also promoting super-premium variants like The Balvenie Thirty and The Balvenie Twenty-Five, both limited editions catering to connoisseurs.
Read more: Best Liquor Stocks in August 2025: PiccadilyAgro, Tilaknagar Industries and More Based on 5Y CAGR.
With the launch of the exclusive Balvenie Fifty, William Grant & Sons is strengthening its presence in India’s growing premium whisky market. The company’s confidence in India’s potential is evident as it expands its portfolio and availability across the country. Investors interested in premium spirits stocks or related companies can keep an eye on market movements through their demat accounts to track investment opportunities in this thriving sector.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.
Published on: Aug 11, 2025, 12:20 PM IST
We're Live on WhatsApp! Join our channel for market insights & updates
Get the link to download the App
