Tata Motors’ JLR’s Retail Sales Drop 17.1% YoY in Q2 FY26

Jaguar Land Rover (JLR), a wholly owned subsidiary of Tata Motors, announced its wholesale and retail sales for the second quarter of FY26, reflecting a challenging period marked by operational disruptions and strategic transitions. The company’s global wholesale volumes stood at 66,165 units (excluding the Chery Jaguar Land Rover China JV), representing a 24.2% decline both year-on-year and sequentially.

The fall in volumes was attributed to production stoppages following a cyber incident in early September, the planned phase-out of older Jaguar models ahead of new launches, and incremental US tariffs that affected exports.

Despite the decline, JLR maintained a strong product mix, with its high-margin Range Rover, Range Rover Sport, and Defender models accounting for 76.7% of total wholesale volumes, compared to 77.2% in the previous quarter and 67% in the same period last year.

Retail Performance Reflects Global Market Slowdown

Retail sales for the quarter, including CJLR volumes, reached 85,495 units — down 17.1% year-on-year and 8.7% from the previous quarter. The decline was broad-based across key regions, including the UK (-32.3%), North America (-9.0%), Europe (-12.1%), China (-22.5%), MENA (-15.8%), and Overseas (-4.1%). The UK market was notably affected by the Jaguar model transition and production interruptions, while in China, reduced domestic CJLR output was partially offset by increased imports.

Adrian Mardell, CEO at JLR, said, “It has been a challenging quarter for JLR. In the first two months our performance was robust and in line with our expectations, against the backdrop of the planned wind down of legacy Jaguar models and the impact of incremental US tariffs. From the start of September, we have been responding to a cyber incident, which shut down our production. Since then, we have worked with retailers to prioritise the delivery of our world class vehicles to our clients.”

He further added, “This morning we announced the phased restart of JLR’s manufacturing operations following the cyber incident. From tomorrow, we will welcome back our colleagues at our engine production plant in Wolverhampton, shortly followed by our colleagues making our world‑class cars at Nitra and Solihull.”

Also Read: Tata Motors' JLR to Restart Phased Production from Oct 8!

Conclusion

JLR’s Q2 FY26 performance reflects short-term headwinds from production and regulatory challenges. However, the company remains focused on its strategic shift toward next-generation Jaguar models and strengthening its luxury SUV portfolio. Full financial results for Q2 FY26 are expected in November 2025.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.