As per the news reports, OYO Assets, backed by PRISM, has announced plans to buy 12 hotels in the second half of the current financial year. The company said this is aimed at expanding its portfolio in the premium and mid-premium hotel segment across key markets in India.
Out of the 12 planned acquisitions, seven are already in advanced stages. These hotels are expected to be added to the company’s portfolio over the next few months. The focus is on properties located in areas with strong occupancy potential.
As per the news reports, OYO said, "The portfolio of acquisitions will be funded through a mix of debt and equity, leveraging the company's strong balance sheet and investor support from an InCred and Analah-led consortium, along with PRISM Life and its shareholders such as SoftBank".
Once acquired, the hotels will be managed under PRISM’s existing hospitality brands such as Sunday Hotels, Palette Hotels, and Townhouse. PRISM currently operates more than 1,300 hotels across India. The new additions will be integrated into this network.
OYO Assets, also known as Sunday PropTech, said the focus remains on acquiring hotels that fall within the mid-premium category. The company said these properties cater to a growing segment of business and leisure travellers in the country.
Beyond the 12 acquisitions, OYO Assets said it will continue to assess new opportunities in the mid-scale and premium categories. The company’s parent, PRISM, already has a strong operational base in these areas, which will support future expansion.
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OYO Assets plans to complete the acquisition of 12 hotels over the next six months, with seven nearing finalisation. The new hotels will operate under PRISM’s brands, expanding the company’s presence in India’s mid-premium hotel segment.
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Published on: Oct 16, 2025, 3:10 PM IST
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