Mercedes Benz India Posts Strongest September Sales on GST 2.0 Reforms

Mercedes-Benz India announced that it recorded its best September sales, growing 36% year-on-year compared to September 2024. The luxury carmaker attributed this increase to the impact of GST 2.0 reforms, which coincided with the Navratri festival.

Sales Performance in September 2025

During the nine-day festive period, 2,500 units were retailed, marking the highest-ever Navratri sales for Mercedes-Benz in India.

“The GST reforms helped address pent-up demand, and we are seeing a strong customer response. We expect festive buying momentum to continue with Dhanteras and Diwali,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.

The reduction in GST rates, combined with rising car prices due to forex fluctuations and higher operational costs, is believed to have positively influenced customer sentiment.

Quarterly Performance and Vehicle Segments

The record September sales contributed to Mercedes-Benz India’s highest-ever Q2 FY25-26 sales, with 5,119 units retailed. Growth was observed across both ‘Core Luxury’ and ‘Top-End Luxury’ segments, with the top-end BEV portfolio gaining an 8% share of overall sales.

Among the notable performers in September 2025 were the GLS, AMG G63 SUVs, and EQS SUV. Vehicles in the Top-End Luxury segment, including GLS, S-Class, Mercedes-Maybach, and AMG G63, continued to see strong demand, reflecting increasing trends of hyper-personalization and customization among buyers.

BEV Portfolio Growth

Mercedes-Benz also continued the expansion of its BEV (Battery Electric Vehicle) portfolio in India. The segment’s penetration reached 8% of total sales, and overall BEV sales grew by 10%, highlighted by record sales of the EQS SUV.

The G 580 Edition 1 with EQ Technology has already sold out for 2025, with bookings open for the next delivery slot.

Read More: 2-Wheeler EVs and Warranty Economics: Discover How Much Revenue Goes to Warranties. 

Conclusion

Mercedes-Benz India’s September 2025 performance reflects a combination of policy reforms, festive demand, and customer preference for luxury and electric vehicles. Strong sales across core and top-end segments, along with BEV growth, signal continued momentum for the company in the current fiscal year.

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