Maruti Suzuki India Limited has taken a significant strategic step by amending its Memorandum of Association to diversify beyond traditional automotive manufacturing. The comprehensive amendment enables the company to enter multiple new business verticals, including fleet management services, subscription-based mobility solutions, and EV charging infrastructure development.
On July 31, 2025, Maruti Suzuki amended its Memorandum of Association to include fleet management services, subscription-based mobility solutions, and vehicle leasing operations. This strategic expansion allows India's largest passenger vehicle manufacturer to offer comprehensive mobility solutions beyond traditional car sales and manufacturing. The amendment positions Maruti Suzuki to compete directly with emerging mobility service providers and capture value across the entire vehicle lifecycle.
The company had previously launched vehicle subscription services through 'Maruti Suzuki Subscribe' as a pilot project in Gurugram and Bengaluru, partnering with ORIX Auto Infrastructure Services Limited. The MoA amendment now formally enables the company to scale these services nationwide and develop new subscription-based mobility offerings.
The amended MoA specifically authorises Maruti Suzuki to set up, develop, operate, manage and maintain charging infrastructure and related facilities for electric vehicles and other alternative fuel vehicles. This move aligns with the company's broader electric vehicle strategy and 'e For Me' vision announced in January 2025. The company plans to establish fast chargers at 10-kilometre intervals across the top 100 cities to support its upcoming eVitara electric SUV.
This charging infrastructure initiative supports Maruti's goal to position the eVitara as a primary vehicle rather than a secondary option for customers, addressing range anxiety concerns that have historically limited EV adoption.
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The MoA amendment enables Maruti Suzuki to scale up its vehicle leasing operations and strengthen its pre-owned car business segment. The company has previous experience in vehicle leasing for corporate clients, though earlier attempts did not achieve significant success. The formal inclusion in the MoA demonstrates renewed commitment to these business verticals as part of a comprehensive mobility ecosystem strategy.
The pre-owned car business expansion comes at a time when the used car market in India is experiencing significant growth, driven by increased vehicle affordability and financing options. This vertical allows Maruti to maintain customer relationships throughout the vehicle ownership lifecycle.
This MoA amendment represents Maruti Suzuki's evolution from a traditional automotive manufacturer to a comprehensive mobility solutions provider. The expanded scope includes fleet management for corporate clients, subscription-based mobility for individual customers, and supporting infrastructure for electric vehicles. This diversification strategy helps the company capture additional revenue streams while leveraging its existing manufacturing capabilities and dealer network.
The amendment comes as the automotive industry undergoes a fundamental transformation toward electric mobility and shared transportation models. Maruti Suzuki aims to achieve 15% of sales from electric vehicles by 2030 while investing ₹7,000 crore in EV production facilities. The company's comprehensive approach addresses the entire mobility ecosystem rather than focusing solely on vehicle manufacturing.
On July 31, 2025, Maruti Suzuki India share price opened at ₹12,506.00 on NSE, below the previous close of ₹12,618.00. During the day, it surged to ₹12,627.00 and dipped to ₹12,464.00. The stock is trading at ₹12,557.00 as of 12:43 PM. The stock registered a marginal change of -0.48%.
Over the past week, it has moved up by 1.23%, over the past month, it has declined by 1.53%, and over the past 3 months, it has moved up by 2.45%.
Maruti Suzuki's Memorandum of Association amendment on July 31, 2025, marks a strategic transformation, enabling entry into fleet management, subscription-based mobility, vehicle leasing, EV charging infrastructure, and pre-owned car business expansion. This comprehensive diversification positions India's largest automaker to capture value across the entire mobility ecosystem while supporting its electric vehicle ambitions and addressing evolving customer preferences for flexible transportation solutions.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
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Published on: Jul 31, 2025, 1:57 PM IST
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