L&T Finance Joins Hands With Google Pay to Expand Digital Loans

L&T Finance Ltd. (LTF), a non-banking financial company in India, has announced a new collaboration with Google Pay that will allow users to directly access its loan offerings through the payments app. The tie-up reflects LTF’s ongoing push towards digital-first lending while strengthening its product diversification strategy.

Embedding Loans Into Digital Ecosystems

With this partnership, eligible Google Pay users will be able to apply for and avail LTF’s personal loan products seamlessly within the app. The company said the move aligns with its vision of integrating financial products into platforms with high user engagement, making credit easier to access and more convenient for consumers. 

As per news reports, Sudipta Roy, Managing Director & CEO of L&T Finance, remarked, “The future of financial services is about creating powerful, customer-centric ecosystems. Through our collaboration with Google Pay, we are fundamentally enhancing our ability to serve the Indian consumer.” He added that embedding products into such ecosystems creates a model that is both efficient and aligned with modern consumer expectations.

Expanding Partnerships And Growth Momentum

This development follows a series of alliances during FY25 with fintech players such as PhonePe, CRED, and Amazon Pay. According to the company, these partnerships have already played a pivotal role in driving growth in its personal loans business. In Q1FY26, LTF recorded strong momentum in this segment, reporting a 41% year-on-year jump in its personal loan book to ₹9,383 crore. 

Disbursements during the quarter climbed 65% to ₹1,942 crore, aided by new partnerships, wider geographical reach, and an emphasis on customer retention. The addition of Google Pay further strengthens this ecosystem approach, enhancing LTF’s ability to reach more consumers and promote responsible credit access nationwide.

Also Read: No Plans to Levy Charges on UPI Transaction, Govt Tells Lok Sabha!

L&T Finance Ltd Share Price Performance 

As of August 22, 2025, at 12:51 PM, L&T Finance share price is trading at ₹224.31 per share, reflecting a gain of 1.14% from the previous closing price. Over the past month, the stock has gained by 7.22%.

Conclusion

By bringing its lending products to Google Pay, L&T Finance has taken another step towards reshaping its personal loans business through digital channels. The move underscores its strategy of embedding financial services into everyday platforms, ensuring scale, efficiency, and greater accessibility for borrowers across India.

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