JioStar Top Executives Kingshuk Mitra and Malika Kutub to Step Down

Kingshuk Mitra and Malika Kutub, key leaders at JioStar, are to exit the company to pursue new ventures, a move that signals important shifts in India's digital and adtech landscape, as per the news reports. 

Both played key roles in shaping the platform’s ad and monetisation strategies, and their departures highlight the growing wave of innovation and leadership mobility in the industry.  

Kingshuk Mitra’s Entrepreneurial Shift

Kingshuk Mitra, who oversaw impact properties, agency partnerships, measurement, and branded content at JioStar, has announced his departure to launch an independent venture focused on merging creativity and technology. 

With a career spanning over two decades, including senior leadership roles at WPP, Disney, and JioStar, Mitra has been instrumental in shaping the platform’s advertising strategy and brand partnerships. 

His exit marks a significant pivot toward entrepreneurship, and industry observers suggest his new venture could introduce innovative solutions to India’s rapidly evolving adtech ecosystem.  

Malika Kutub’s Strategic Move to InMobi  

At the same time, Malika Kutub, a seasoned digital media leader with 18 years of experience, has moved to InMobi as Head of Client Partnerships for APAC. 

During her 6-year tenure at JioStar, Kutub played a key role in scaling international markets and alternate channels, driving monetisation strategies and strengthening adtech innovations. 

Her expertise in aligning technology solutions with measurable business objectives is expected to reinforce InMobi’s growth across the critical Asia-Pacific market.  

Read More: Malika Kutub of JioStar Joins InMobi as Head of Client Partnerships for APAC!

Conclusion 

Their departures reflect the evolving nature of India’s digital ecosystem, where experienced leaders are embracing entrepreneurship and global roles. These shifts indicate growing innovation, competitiveness, and collaboration across the adtech and streaming sectors, redefining how Indian platforms approach monetisation, partnerships, and strategic growth.

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