Bajaj Finserv Renames Insurance Divisions as Bajaj General Insurance and Bajaj Life Insurance

Bajaj Finserv has renamed its insurance businesses to Bajaj General Insurance and Bajaj Life Insurance following the complete acquisition of Allianz SE’s 26% stake. The move highlights the group’s enhanced focus on the Indian insurance sector with a 100% Indian identity.

Bajaj Finserv Takes Full Control of Insurance Arms

On October 7, 2025, Bajaj Finserv Limited officially rebranded its insurance entities, shedding the former Bajaj Allianz branding. The move came after executing a Share Purchase Agreement signed earlier in the year, under which Bajaj Group acquired the remaining 26% stake from Allianz SE. This raised Bajaj Finserv’s ownership in both general and life insurance ventures from 74% to 100%.

New Identity: ‘100% Bajaj. Made in India. Made for India. Made by India’

This rebranding was launched with a fresh campaign focusing on national pride and customer-centric values. The new logos symbolise trust, fairness, transparency and a firm dedication to India’s growth. Sanjiv Bajaj, Chairman & Managing Director, said the company’s vision is to financially empower every Indian while ensuring comprehensive protection.

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Regulatory Clearance Received Ahead of Transition

Bajaj Finserv confirmed the transition followed the necessary approval from key regulators, including the Registrar of Companies, Competition Commission of India and Insurance Regulatory and Development Authority of India. The joint venture agreements between Bajaj and Allianz will be dissolved after completion of the first tranche of purchase and reclassification of Allianz as an investor.

Financial Snapshot of Bajaj Finserv

Bajaj Finserv operates as an unregistered Core Investment Company under the RBI’s 2016 guidelines. For the financial year 2024-25, the firm reported consolidated revenue of ₹1,33,822 crore ($15.66 billion), reinforcing its status as a significant promoter of financial services in India.

Conclusion

Bajaj Finserv’s rebranding marks a pivotal transition in the Indian insurance space. With 100% ownership and a strong national identity, the company aims to boost trust, growth and financial inclusion across India through its newly named Bajaj General Insurance and Bajaj Life Insurance.

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