Bajaj Electricals Share Price Rises on Planned Sale of Loss-Making Nirlep Cookware Unit

On November 24, 2025, Bajaj Electricals shares surged as much as 9% intraday, reaching ₹530 apiece before settling at ₹500 on the NSE by 2 PM. The rise in stock price came after news reports indicated that the company has begun early-stage discussions with potential buyers for its cookware brand, Nirlep. Acquired in 2018 for ₹80 crore, Nirlep has continued to post losses despite its long-standing presence in India’s cookware market. 

Strategic Focus on Higher-Margin Products 

The planned divestiture of Nirlep is part of Bajaj Electricals’ strategy to streamline its product portfolio by exiting low-margin and underperforming business segments. The company aims to strengthen its kitchen appliances portfolio by focusing on two of its main brands: Bajaj and Morphy Richards. The latter is set to cater to premium consumers, while the Bajaj brand addresses mid-range demand. 

Brand Rationalisation for Improved Profitability 

Nirlep has struggled to build substantial presence in modern retail formats and currently lacks the scale to effectively compete. With increased emphasis on capital discipline and better return on investment, Bajaj Electricals plans to reallocate resources away from Nirlep toward segments with higher growth potential. 

Read More: Bajaj Auto Completes Acquisition of PBAG, Gains Control of PMAG and KTM! 

Steps Towards Broader Portfolio Realignment 

The possible divestment of Nirlep follows earlier structural changes in Bajaj Electricals' consumer and EPC segments. The company seeks to adopt a cleaner, more focused brand strategy, including positioning Nex as a premium product line. This effort aims to create long-term value by concentrating on categories where the firm already holds strong market share and operational scale. 

Bajaj Electricals Share Price Performance 

 As of November 24, 2025, at 3:11 PM, Bajaj Electricals share price on NSE was trading ₹485.70 down by 0.34% from the previous closing price. 

Conclusion 

The move to sell Nirlep aligns with Bajaj Electricals' portfolio optimisation and focuses on improving operational efficiencies. The market reaction reflects positive investor sentiment towards the company's evolving business strategy. 

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