AU Small Finance Bank Partners with Zaggle to Launch Co-Branded Credit And Prepaid Cards

AU Small Finance Bank (AU SFB) has partnered with Zaggle Prepaid Ocean Services to launch a new suite of co-branded retail credit and prepaid cards. The collaboration aims to provide technology-driven financial solutions that cater to both retail and corporate customers. With this partnership, AU SFB seeks to improve convenience, spending visibility, and operational efficiency while offering innovative features for cardholders.

Key Features of The Partnership

The co-branded cards will include AI-powered spending recommendations and Third-Party Application Provider (TPAP) integration for retail customers. Corporate clients will benefit from Zaggle’s enterprise acquisition capabilities and access to the Zatix SaaS platform, which allows streamlined management of employee expenses.

The cards will also support multi-wallet management across categories such as fuels, meals, and gifts, helping both retail and corporate users organise spending efficiently. Tax-saving benefits for eligible expenses will further add value to the offerings.

Focus On Corporate Clients

Corporate customers will receive underwriting support from AU SFB while Zaggle will leverage its enterprise network to onboard eligible businesses. The Zatix SaaS platform enables companies to track spending, manage budgets, and automate expense reporting. Through the SAVE platform, employee reimbursements are simplified, reducing administrative effort and improving transparency.

Retail Customer Benefits

Retail cardholders can now access AI-driven recommendations that analyse spending patterns to provide smarter insights. Integration with TPAP allows seamless payments and enhanced financial management. Multi-wallet features provide flexibility to allocate funds for different purposes, while tax-saving options make the cards attractive for personal financial planning.

Operational Advantages

This partnership allows both AU SFB and Zaggle to strengthen their digital footprint and offer innovative financial solutions to a wider customer base. Retailers and businesses will benefit from faster processing, improved tracking, and greater efficiency in expense management. The initiative also supports the growing adoption of digital financial tools in India.

Read More: Zaggle Prepaid has partnered with Suryoday Small Finance Bank 

Conclusion

The AU SFB–Zaggle partnership is a significant step towards smarter and more efficient payment solutions. By combining AU SFB’s banking expertise with Zaggle’s advanced SaaS capabilities, the co-branded cards aim to deliver enhanced value for both retail and corporate customers. This collaboration underscores the potential of technology-led solutions to improve financial management and operational efficiency across India.

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.