Yaap Digital Plans ₹80 Crore NSE Emerge IPO

Yaap Digital, a digital marketing, content and technology services company, is preparing to raise ₹80 crore through an initial public offering on the NSE Emerge platform. 

IPO Details and Deployment of Proceeds 

The company will issue 55.25 lakh equity shares in a price band of ₹138–₹145 per share. The public issue will open for subscription on February 25, marking a key milestone in its growth journey. 

The net proceeds from the issue will be primarily utilised to fund part payment for the proposed acquisition of GoZoop Online, a move aimed at strengthening Yaap Digital’s creative and digital portfolio. In addition, the company plans to invest in the establishment of an AI-led short-form content production hub.  

A portion of the funds will also be allocated towards working capital requirements and general corporate purposes, supporting ongoing operations and future expansion plans. 

Socradamus Capital is acting as the book running lead manager to the issue, while Link MUFG Intime India has been appointed as the registrar. 

Growth Strategy and Industry Positioning 

Atul Jeevandharkumar Hegde, Managing Director of Yaap Digital, said the company has consistently focused on building integrated capabilities across data analytics, AI-driven solutions and content services to address the evolving needs of modern brands. 

 He added that the proposed acquisition of GoZoop Online is expected to enhance the company’s service offerings and deepen its expertise in creative and digital domains. Investments in the AI-led short-form content hub are aimed at driving innovation while improving scalability and efficiency. 

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Conclusion 

The proposed IPO represents a strategic step for Yaap Digital as it seeks to accelerate both organic and inorganic growth. By combining acquisition-led expansion with investments in AI-driven infrastructure, the company aims to strengthen its competitive positioning in India’s dynamic digital marketing landscape. 

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