Brandman Retail IPO is a book-built issue aiming to raise ₹86.09 crore. The issue is entirely a fresh issue of 48,91,200 equity shares aggregating to ₹86.09 crore. The bidding window opened on February 4, 2026, and closed on February 6, 2026, with the IPO allotment expected to be finalised on February 9, 2026. Brandman Retail is proposed to be listed on NSE SME on February 11, 2026.
The IPO was priced in the range of ₹167–₹176 per share with a lot size of 800 shares. The public issue received bids for 37,25,51,200 shares against 32,54,400 shares available, resulting in an overall subscription of 114.48 times. Non-Institutional Investors led the demand by subscribing 202.98 times their quota, followed by retail investors at 93.12 times.
Brandman Retail’s ₹86.09 crore IPO, priced at ₹167–₹176 per share, was subscribed 114.48 times overall. The IPO consists solely of a fresh issue of 48,91,200 equity shares aggregating to ₹86.09 crore.
Bidding took place from February 4 to February 6, 2026, with the Brandman Retail IPO allotment status expected on February 9, 2026. Retail investors subscribed 93.12 times and NIIs 202.98 times and the listing is expected on February 11, 2026.
The table below breaks down the Brandman Retail share allocation for different categories, highlighting the number of shares and their percentage of the total issue. However, the key focus remains on the quotas allocated to retail investors and HNIs, as they are the most relevant for individual investors.
| Investor Category | Shares Offered |
| Market Maker Shares Offered | 2,44,800 (5.00%) |
| QIB Shares Offered | 23,20,000 (47.43%) |
| − Anchor Investor Shares Offered | 13,92,000 (28.46%) |
| − QIB (Ex. Anchor) Shares Offered | 9,28,000 (18.97%) |
| NII (HNI) Shares Offered | 6,99,200 (14.30%) |
| − bNII > ₹10L | 4,66,400 (9.54%) |
| − sNII < ₹10L | 2,32,800 (4.76%) |
| Retail Shares Offered | 16,27,200 (33.27%) |
| Total Shares Offered | 48,91,200 (100.00%) |
Data Source: NSE
| Category | Subscription (times) |
| Qualified Institutional Buyers (QIB) | 85.24 |
| Non-Institutional Investors (NII) | 202.98 |
| Retail Individual Investors (RII) | 93.12 |
| Total | 114.48 |
Note: The subscription details are as of February 06, 2026
Brandman Retail Limited was incorporated in 2021 and operates in the distribution and retailing of international sports and lifestyle brands in India. The company follows an integrated business approach, combining distribution, licensing, physical retail, and e-commerce to cater to evolving consumer preferences. This structure allows it to maintain control across multiple sales channels while remaining scalable and asset-light.
The company operates Exclusive Brand Outlets (EBOs) primarily representing the New Balance brand under a non-exclusive distribution arrangement. These outlets are located across major cities in northern India, including New Delhi, Gurugram, Noida, Ahmedabad, Lucknow, Dehradun, Jalandhar, and Bathinda. Each store is designed to meet the brand licensor’s standards, ensuring consistency in customer experience and brand positioning.
In addition to EBOs, Brandman Retail also operates two Multi-Brand Outlets under the name “Sneakrz” in Bathinda and New Delhi. The company complements its offline presence with online sales through established e-commerce platforms such as Flipkart, Ajio, and Tata Cliq, fulfilling regular monthly orders and expanding its reach beyond physical store locations.
The business is supported by an experienced promoter group and a professional management team. Brandman Retail’s growth strategy focuses on expanding its retail network, strengthening its omni-channel distribution model, and leveraging partnerships with global brands. By focusing on strategic locations, customer loyalty, and a diversified product portfolio, the company aims to strengthen its presence in India’s organised sports and lifestyle retail segment.
Know more about IPO allotment status and check your application details online for the latest updates on share allocation.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Feb 6, 2026, 6:12 PM IST
Akshay Shivalkar
Akshay Shivalkar is a financial content specialist who strategises and creates SEO-optimised content on the stock market, mutual funds, and other investment products. With experience in fintech and mutual funds, he simplifies complex financial concepts to help investors make informed decisions through his writing.
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