NITI Aayog Proposes Strategy to Strengthen India’s Position in Global Sports Goods Manufacturing

NITI Aayog has introduced a strategic roadmap aimed at enhancing India’s role in the global sports goods manufacturing sector. The proposal outlines structural reforms and financial incentives to support production, improve competitiveness, and increase exports. 

The initiative aligns with broader policy efforts to strengthen manufacturing capabilities and generate employment over the coming decade.

Policy Roadmap and Financial Support

The proposed strategy includes fiscal incentives estimated at ₹7,500 crore, planned over the period from 2027 to 2031. These measures are intended to support manufacturers, improve infrastructure, and create a more competitive environment for exports.

The roadmap builds on earlier policy signals, including announcements in the Union Budget, which emphasised the development of a dedicated framework for sports goods manufacturing and innovation.

Focus on Manufacturing and Export Growth

The plan aims to significantly increase India’s share in global sports goods exports. Projections indicate a potential rise in exports of sports goods and equipment over the next decade, supported by policy interventions and industry participation.

The initiative also highlights the need to strengthen design, research, and material innovation to improve product quality and competitiveness in international markets.

Structural Reforms and Industry Support

Key recommendations include reducing duties on imported raw materials and capital goods to lower production costs. The report also suggests improving ease of doing business, developing testing infrastructure, and establishing specialised manufacturing clusters.

In addition, there is a focus on creating a coordinated ecosystem involving manufacturers, corporates, athletes, and sports federations to support branding and market expansion.

Addressing Cost and Competitiveness Challenges

The report notes that Indian manufacturers currently face cost disadvantages compared to countries such as China and Pakistan. To address this, it recommends attracting fresh investments and expanding manufacturing beyond traditional hubs.

New production centres are proposed in states like Gujarat, Tamil Nadu, and Andhra Pradesh to diversify the manufacturing base and support emerging sports categories.

Employment and Market Potential

The strategy estimates that the sector could generate around 54 lakh jobs by 2036, reflecting its labour-intensive nature. Growth in the global sports goods market, along with rising interest in fitness and international sporting events, is expected to support demand.

The global sports goods market is valued at approximately $700 billion, with sports equipment forming a significant share. India’s current participation remains limited, indicating scope for expansion.

Read More: Indian Railways Tightens Rules to Curb Unauthorised Vendors on Trains.

Conclusion

The roadmap proposed by NITI Aayog outlines a structured approach to strengthening India’s sports goods manufacturing sector. By combining fiscal support, infrastructure development, and policy reforms, the initiative aims to improve competitiveness and expand the country’s presence in global markets over time.

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