AU Small Finance Bank (AU SFB), India’s largest small finance bank, has launched AU Eternity, a premium banking program designed for India’s growing affluent segment. The program combines advanced banking solutions with luxury lifestyle benefits powered by a partnership with Mastercard.
Luxury Lifestyle Privileges
AU Eternity offers affluent customers a mix of curated experiences, including:
Personalised Wealth Management
Members gain access to dedicated relationship managers who provide the following:
Airport Dining and Travel Perks
An industry-first feature allows members to enjoy personalised dining at airport outlets. Additionally, Mastercard-backed AU Eternity debit cardholders get access to:
AU SFB developed AU Eternity after analysing the preferences of high-income Indians, recognising their need for more than traditional banking. The program allows customers to group family and business accounts, access free banking services, and enjoy reduced cross-currency fees.
Uttam Tibrewal, Executive Director & Deputy CEO of AU SFB, highlighted that India’s affluent segment is growing rapidly, with a projected CAGR of 16% to reach 1.65 million by 2027. He emphasised that affluent customers are increasingly focused on lifestyle experiences in addition to wealth growth.
Gautam Aggarwal, Division President of South Asia at Mastercard, added that modern affluent consumers seek personalised financial solutions that align with their ambitions, including exclusive privileges and luxury travel experiences.
AU Eternity bridges the gap between premium banking and lifestyle benefits. It offers a blend of financial growth, luxury privileges, and unique lifestyle experiences for affluent individuals and young investors.
On December 17, AU Small Finance Bank share price opened at ₹579.75, reached a high of ₹580.00, and dropped to a low of ₹573.35, trading at ₹573.80 as of 9:39 AM.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
Published on: Dec 17, 2024, 9:42 AM IST
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