Adcounty Media India IPO is a book-built issue worth ₹50.69 crore, entirely comprising a fresh issue of 59.63 lakh equity shares. The IPO bidding period was open from June 27 to July 1, 2025. The allotment is expected to be finalised on July 2, 2025, with the shares likely to be listed on the BSE SME platform on July 4, 2025.
The IPO is priced at ₹85 per share. Retail investors can apply for a minimum lot size of 1,600 shares, requiring an investment of ₹1,28,000. To improve the chances of allotment, bidding at the cut-off price, approximately ₹1,36,000, is advisable. For HNIs, the minimum application is 3,200 shares (2 lots), amounting to ₹2,72,000.
Narnolia Financial Services Limited is managing the issue, with Skyline Financial Services Private Limited as the registrar. Prabhat Financial Services Limited acts as the market maker. For more details, investors should refer to the IPO’s RHP.
Adcounty Media India IPO received an overwhelming response, with an overall subscription of 273.08 times by July 1, 2025, 5:04 PM (Day 3). The retail category was subscribed 229.37 times, QIBs 137.33 times, and the NII segment led with 555.79 times.
The IPO comprises a public issue of 0.60 crore equity shares, offering 0.20 crore shares to retail investors, 0.11 crore to qualified institutional buyers, and 0.08 crore to non-institutional investors. Additionally, 16,86,400 shares were reserved for anchor investors at ₹85 per share.
The table below breaks down the Adcounty Media India share allocation for different categories, highlighting the number of shares offered and bid for. Adcounty Media India IPO Subscription Status (As of July 1, 2025 – 5:04 PM)
| Category | Subscribed | Shares Offered | Shares Bid For |
| QIB | 137.33x | 11,24,800 | 15,44,73,600 |
| NII* | 555.79x | 8,44,800 | 46,95,34,400 |
| Retail | 229.37x | 19,71,200 | 45,21,39,200 |
| Total | 273.08x | 39,40,800 | 1,07,61,47,200 |
Note: The information above is collected from official exchanges including NSE and BSE and may be subject to updates. It is intended for informational purposes only and does not constitute financial advice
| Category | Subscription (times) |
| Qualified Institutional Buyers | 137.33 |
| Non-Institutional Investors | 555.79 |
| Retail Individual Investors | 229.37 |
| Total shares | 273.08 |
Note: The subscription details are as of July 1, 2025 – 5:04 PM
Adcounty Media India Limited is a BrandTech company offering end-to-end digital marketing solutions, combining brand awareness with performance-driven campaigns. Its services include Programmatic Advertising, SEO, Social Media Marketing, and paid models such as CPC, CPA, CPS, CPL, and CPI, tailored to enhance lead generation and customer reach.
The company operates several websites, apps, and its proprietary platform, BidCounty, to power targeted advertising. It also provides market research for better audience targeting. Adcounty serves clients across 47 countries, with notable partnerships including Sharechat, Zepto, and Policy Bazaar.
As of May 30, 2025, it employed 45 permanent staff. The company’s strengths lie in its tech-driven approach, global presence, and experienced leadership team.
Know more about IPO allotment status and check your application details online for the latest updates on share allocation.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Jul 2, 2025, 2:22 PM IST
Suraj Uday Singh
Suraj Uday Singh is a skilled financial content writer with 3+ years of experience. At Angel One, he excels in simplifying financial concepts. Previously, he cultivated his expertise at a leading mortgage lending firm and a prominent e-commerce platform, mastering consumer-focused and engaging content strategies.
Know MoreWe're Live on WhatsApp! Join our channel for market insights & updates
Get the link to download the App
