Adcounty Media India IPO

IPO Details

Bidding Dates

27 Jun '25 - 01 Jul '25

Minimum Investment

₹1,28,000/ 1 Lot (1,600 Shares)

Price Range

₹80-₹85

Maximum Investment

₹1,36,000/ 1 Lot (1,600 Shares)

Retail Discount

To be announced

Issue Size

₹50.69 Cr

Investor category and sub category

Retail Individual Investors (RII) | Non-institutional Investors (NII) | Qualified Institutional Buyers (QIB) |

Adcounty Media India IPO Important Dates

Important dates with respect to IPO allotment and listing

IPO Opening Date

Jun 27, 25

IPO Closing Date

Jul 01, 25

Basis of Allotment

Jul 02, 25

Initiation of Refunds

Jul 03, 25

IPO Listing Date

Jul 04, 25

About Adcounty Media India IPO

Adcounty Media India IPO is a book-built issue worth ₹50.69 crore, comprising a fresh issue of 59.63 lakh equity shares. The IPO will open for subscription on June 27, 2025, and close on July 1, 2025. The allotment is expected to be finalised on July 2, 2025, and the shares are proposed to be listed on the BSE SME platform on July 4, 2025.

The price band for the IPO is set between ₹80 to ₹85 per share. Investors can apply for a minimum of one lot, which includes 1,600 shares. For retail investors, the minimum investment amount is ₹1,28,000. However, to increase the chances of allotment in case of oversubscription, bidding at the cutoff price is recommended, amounting to ₹1,36,000.

High Net-Worth Individuals (HNIs) are required to apply for at least two lots, totalling 3,200 shares, with a minimum investment of ₹2,72,000. Narnolia Financial Services Limited is acting as the book-running lead manager, while Skyline Financial Services Private Limited is the registrar. Prabhat Financial Services Ltd is the market maker for this IPO.

Industry Outlook

The global digital advertising and marketing market is expected to grow from US$595 billion in 2024 to US$1.1 trillion by 2030, at a CAGR of 11%. This strong global growth opens up wider opportunities for companies like Adcounty Media India Limited to expand their international reach.
India’s digital ad spending rose by 15% in 2023 to ₹39,714 crore and is projected to grow by 17% in 2024. Digital media now contributes 44% to total ad spends in India, showing a clear shift in advertising budgets towards online platforms.
With over 900 million expected internet users and 1.1 billion smartphone users in India by 2025, the expanding digital audience provides a massive base for Adcounty Media India Limited to serve its performance marketing and ad-tech solutions effectively.

Adcounty Media India IPO Objectives

The company plans to allocate the net proceeds from the issuance to the following purposes:

The company aims to use a portion of the funds to meet its capital expenditure needs, supporting infrastructure and operational growth.
A part of the proceeds will be used to meet working capital requirements for smoother day-to-day operations.
The issue also includes funding for potential future acquisitions and other general corporate purposes to strengthen overall business strategy.

About Adcounty Media India Limited

Adcounty Media India Limited, incorporated on May 3, 2017, as a private limited company, later became a public limited company on May 28, 2024. It operates as a BrandTech firm offering end-to-end digital marketing and advertising solutions tailored to the needs of brands across industries.

The company’s services include programmatic advertising, SEO, social media marketing, PPC, CPA, CPL, CPI, and CPS campaigns. These tools help brands increase visibility, drive engagement, and boost conversions. Its proprietary programmatic tool, BidCounty, supports targeted branding and performance campaigns, while its websites and mobile apps enhance outreach.

With over 60% of revenue in FY25 from the AdTech segment and nearly 40% from digital marketing, the company uses data insights and market research to personalise campaigns. Clients are acquired directly through the sales team and via referrals from top media agencies.

Adcounty Media has worked with major clients such as Sharechat, Zepto, Fi.Money, and PB Fintech (PolicyBazaar, PaisaBazaar). It also maintains strong partnerships with leading agencies like GroupM, Publicis Media India, and PartnerBoost.

These collaborations reflect its ability to deliver high-impact, performance-based marketing solutions that drive user acquisition and brand growth.

How To Check the Allotment Status of Adcounty Media India IPO?

Steps to check IPO allotment status on Angel One’s app:

Log in to the Angel One app.
Go to the IPO Section and then to IPO Orders.
Select the individual IPO that you had applied for and check the allotment status.
Angel One will notify you of your IPO allotment status via push notification and email.

How To Apply for the Adcounty Media India IPO Online?

Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
Locate the IPO Section: Navigate to the 'IPO' section on the platform.
Select IPO: Find and select the Adcounty Media India IPO from the list of open IPOs.
Enter the Lot Size: Specify the number of lots you want to bid for.
Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.

Contact Details of Adcounty Media India IPO

Registered office: First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, India – 302004

Phone:+ 91 7877623083

E-mail:cs@adcountymedia.com

Adcounty Media India IPO Reservation

The IPO comprises a total offering of 59,63,200 equity shares. Of the total issue, 3,36,000 shares (5.63%) are reserved for the market maker. Qualified Institutional Buyers (QIBs) are allocated 28,11,200 shares (47.14%), which includes 16,86,400 shares (28.28%) allocated to Anchor Investors and 11,24,800 shares (18.86%) for other QIBs. Non-Institutional Investors (NIIs or HNIs) are offered 8,44,800 shares (14.17%), while 19,71,200 shares (33.06%) are set aside for Retail Individual Investors (RIIs).

Category	Shares Allotted	Percentage
Market Maker	3,36,000	5.63
Qualified Institutional Buyers (Total)	28,11,200	47.14
- Anchor Investors	16,86,400	28.28
- QIB (Excluding Anchor)	11,24,800	18.86
Non-Institutional Investors (NII)	8,44,800	14.17
Retail Individual Investors (RII)	19,71,200	33.06
Total Issue Size	59,63,200	100.00

Adcounty Media India IPO Lot Size

Investors are required to place bids starting from a minimum of 1,600 shares and in multiples of the same. The table below outlines the minimum and maximum investment limits for Retail and High Net-Worth Investors (HNIs) in terms of both share quantity and investment amount.

Application	Lots	Shares	Amount
Retail (Min)	1	1,600	₹1,28,000
Retail (Max)	1	1,600	₹1,36,000
HNI (Min)	2	3,200	₹2,72,000

Adcounty Media India IPO Promoter Holding

The promoters of the company include Mr. Aditya Jangid, Mr. Abbhinav Rajendra Jain, Mr. Delphin Varghese, Mr. Chandan Garg, Ms. Vartika Dangayach and M/S Innovana Thinklabs Limited.

Share Holding Pre-Issue	89.14%
Share Holding Post Issue	65.51%

Note: Equity dilution will be determined by subtracting the Shareholding Post Issue from the Shareholding Pre Issue.

Adcounty Media India IPO Anchor Investors Details

Particulars	Details
Bid Date	June 26, 2025
Shares Offered	16,86,400
Anchor Portion Size (In Cr.)	14.33
Anchor lock-in period end date for 50% shares (30 Days)	August 1, 2025
Anchor lock-in period end date for remaining shares (90 Days)	September 30, 2025

Key Performance Indicators for Adcounty Media India IPO

KPI	Value
EBITDA Margin (%)	26.49
RoCE (%)	47.27
RoNW (%)	47.28
PAT Margin (%)	19.96
Price to Book Value	3.71

Adcounty Media India IPO Prospectus

Adcounty Media India IPO Registrar and Lead Managers

Adcounty Media India IPO Lead Managers

Narnolia Financial Services Limited

Registrar for Adcounty Media India IPO

Skyline Financial Services Private Limited

Contact Number: 02228511022
Email Address: compliances@skylinerta.com

Adcounty Media India IPO Registrar

Financial Performance of Adcounty Media India Limited

Particulars	Year ending on March 31, 2025	Year ending on March 31, 2024	Year ending on March 31, 2023
Revenue from Operation (in ₹ lakh)	6,889.51	4,265.95	5,356.52
Profit/ (loss) for the year (in ₹ lakh)	1,375.01	828.23	763.50
Earnings per Share (₹)	8.37	5.17	4.77
Net Worth (in ₹ lakh)	3,789.76	2,026.67	1,191.55
Return on Equity (%)	47.28	51.47	94.36
Return on Capital Employed (RoCE) (%)	47.27	54.36	83.78
EBITDA (in ₹ lakh)	1,825.16	1080.15	1040.43

Know before investing

Strengths

Adcounty Media operates globally with clients across nearly 47 countries.
Strong use of technology and analytics powers successful ad campaigns.
Backed by skilled management and experienced professionals across all functions.
Rising global ad spend offers high growth opportunities for the company.
Seven years of industry experience positions the company for future growth.

Risks

First-generation promoters have limited experience and industry network support.
The company faced negative cash flows in past financial periods.
Economic slowdowns may reduce clients’ marketing and ad spending.
Financial statements prepared by different auditors may raise compliance issues.
Company operates from leased offices, risking operational disruptions if vacated.