Simca Advertising IPO

Simca Advertising Limited has announced its Initial Public Offering (IPO) as a 100% Book Built Issue. The company, which was incorporated in June 2022, is a Mumbai-based entity specialising in Out-of-Home (OOH) advertising services. The IPO is proposed to be listed on the NSE Emerge platform. 

With a fresh issue of up to 3,171,600 equity shares, the company aims to leverage its position in the rapidly evolving Indian advertising landscape. This issue follows the SEBI ICDR Regulations and includes specific reservations for Market Makers, Qualified Institutional Buyers (QIBs), Non-Institutional Bidders (NIBs), and Individual Bidders. 

Industry Outlook

The advertising sector in India, particularly the Out-of-Home (OOH) segment, is witnessing significant transformation driven by technology and urbanisation:

• The industry is shifting toward Digital Out-of-Home advertising, utilising LED screens and data-driven programmatic buying to deliver real-time, contextually relevant content.
• The expansion of smart cities, new airports, and metro networks provides premium, high-visibility "live touchpoints" for brands to engage with commuters.
• There is a rising demand for 3D anamorphic displays and AR-integrated billboards that offer interactive experiences, moving beyond static traditional formats.
• Brands are increasingly using OOH for hyperlocal messaging, tailoring content to specific neighborhoods and demographics based on real-time data analytics.
• The rollout of 5G technology is expected to enhance the capacity for high-resolution video ads and seamless offline-to-online consumer engagement.

Simca Advertising IPO Objectives

The specific allotment of funds for each purpose will be determined based on the final Issue Price and total Gross Proceeds realised. The company is going public to raise funds for the following reasons: 

• Funding the expansion of their advertising inventory, including static hoardings and digital LED displays.
• To meet the day-to-day operational expenses and manage the cash-to-cash conversion cycle efficiently.
• For brand building, specialised marketing activities, and other strategic initiatives.

About Simca Advertising

Incorporated on June 17, 2022, Simca Advertising Limited is an OOH media agency providing comprehensive branding solutions across India. Headquartered in Andheri, Mumbai, the company operates under the leadership of promoters Fahim Batliwala and Ashma Fahim Batliwala. The business model focuses on leasing and managing a diverse portfolio of media assets, including traditional billboards, gantries, pole kiosks, and transit media.

The company serves as a vital link between brands and their audiences by securing high-traffic locations such as highways, urban roadsides, and transit hubs. 

Beyond physical space leasing, Simca Advertising offers integrated marketing communication solutions, including creative design and campaign management. By catering to diverse sectors (from Banking and Insurance to Entertainment and Real Estate) the company aims to provide high-impact visibility and localized engagement for its clientele in an increasingly competitive market.

How To Check the Allotment Status of the Simca Advertising IPO?

Steps to check IPO allotment status on Angel One’s app:

1. Log in to the Angel One app.
2. Go to the IPO Section and then to IPO Orders.
3. Select the individual IPO that you had applied for and check the allotment status.
4. Angel One will notify you of your IPO allotment status via push notification and email.

How To Apply for Simca Advertising IPO Online?

1. Login to Your Angel One Account: Open the Angel One app or website and log in with your credentials.
2. Locate the IPO Section: Navigate to the 'IPO' section on the platform.
3. Select IPO: Find and select the Simca AdvertisingIPO from the list of open IPOs.
4. Enter the Lot Size: Specify the number of lots you want to bid for.
5. Submit Your UPI ID: Enter your UPI ID to link your payment method and submit your application.
6. Approve Funds: Once you receive the bid request on your UPI app, approve it by entering your UPI PIN.

Contact Details of Simca Advertising

• Registered & Corporate Office: Bungalow No C-6, Swami Samarth Nagar, Roshanlal Nagar, 3rd Cross Lane, Andheri (W), Mumbai 400 053, Maharashtra, India
• Phone: 022-2633 5055
• Email:investor@simcaadvertising.com
• Contact Person: Pooja Sanjiv Hindia (Company Secretary and Compliance Officer)

Simca Advertising IPO Reservation

Simca Advertising IPO Promoter Holding

Fahim Batliwala and Ashma Fahim Batliwala are the company’s promoters. 

Key Performance Indicators for Simca Advertising 

Simca Advertising IPO Prospectus

• Simca Advertising IPO RHP

Simca Advertising IPO Registrar and Lead Managers

Simca Advertising IPO Lead Managers

• Name: Socradamus Capital Private Limited
• Address: Gala No. 303, Cama Industrial Estate, Sun Mill Compound, Delisle Road, Lower Parel (West), Mumbai 400 013, Maharashtra, India
• Phone: 022-4961 4235
• Email:mb@socradamus.in

Registrar for Simca Advertising IPO

• Name: MUFG Intime India Private Limited (formerly known as Link Intime India Private Limited)
• Address: C-101, 247 Park, 1st Floor, LBS Marg, Vikhroli (West), Mumbai 400 083, Maharashtra, India
• Phone: +91 81081 14949
• Email:simca.smeipo@in.mpms.mufg.com

Financial Performance of Simca Advertising

Simca Advertising Peer Details Comparison

Strengths and Opportunities of Simca Advertising IPO

1. The company has established a solid presence in the out-of-home (OOH) advertising industry with a diversified portfolio of media assets across high-traffic locations.
2. The company offers a wide range of advertising formats, including billboards, transit media, digital displays, and event-based branding solutions.
3. The company provides end-to-end advertising solutions by combining traditional OOH, digital (DOOH), and on-ground activation services.
4. The company’s strategically located media assets ensure round-the-clock visibility, enhancing brand recall and audience engagement.
5. The company leverages digital billboards, programmatic advertising, and data-driven targeting to improve campaign effectiveness.
6. The company delivers cost-efficient advertising solutions with competitive cost per impression and measurable return on investment.
7. The company has established collaborations with brands, advertising agencies, and government bodies to enhance campaign execution and access to premium advertising locations.
8. The company is led by an experienced management team with strong expertise in advertising, marketing, and operations, supporting sustained growth and execution capabilities.

Risks and Threats of Simca Advertising IPO 

1. The company operates on an asset-light model and does not own advertising infrastructure, making it heavily dependent on leased and sub-leased media sites.
2. A significant portion of media inventory is sourced from the promoter’s proprietorship firm, creating operational dependency and related-party risk.
3. Existing lease and sublease agreements cannot be directly transferred to the company, limiting operational flexibility and asset control in the near term.
4. The company’s operations are largely concentrated in the Mumbai Metropolitan Region (MMR), exposing it to regional economic and regulatory risks.
5. A large portion of current assets is tied up in receivables, which may lead to working capital mismatches and liquidity constraints.
6. The business relies primarily on campaign-based orders without long-term agreements, leading to revenue unpredictability and potential volatility.
7. A significant share of revenue is derived from a limited number of key clients, increasing exposure to client-specific risks.
8. The company relies on a limited number of vendors for printing, fabrication, and site services, which may impact operations if disrupted.