IPO Dates
Important dates with respect to IPO allotment and listing
IPO Open Date
To be announced
About Company
Senco Gold IPO (Initial Public Offering) consists of a fresh issue of shares worth Rs.325 Cr and OFS (offer for sale) up to Rs.200 Cr. Senco Gold is a pan-Indian based largest organised retail player which was started in 1994, in Kolkata, West Bengal.
Senco Gold started almost five-decade ago and has developed a wide range of product portfolios. The company’s catalogue offers more than 108,000 designs for gold jewellery and 46,000 designs for diamond jewellery. As of now, they have 125 showrooms, in 89 cities and towns over 13 states across India.
Senco Gold has a dedicated design team that focuses on developing different new designs to meet customers’ expectations. The main manufacturing process is headed by 100s experienced Karigars in Kolkata, West Bengal.
Senco Gold IPO Objectives:
Here are a few quick reasons why Senco Gold going public:
- The fund will be used for the procurement of inventories in the upcoming showrooms
- A part of the fund will be assigned to brand building and different marketing capabilities
- Expansion of business will be another major part where the funds will be utilised
Why should you invest in the Senco Gold IPO?
Below are your top reasons:
- The brand has been consistently performing to be the most trusted jewellery brand. From 4th place, they have been promoted to the second position for the most trusted jewellery brands by TRA’s Brand Trust Report
- The brand mainly focuses on quality, craftsmanship and original designs to continue their brand recognisation and maintain their customer’s loyalty
- The revenue of the brand has been consistently higher in the last three Fiscal years.
IPO Financials
| KPI | Fy 2021 | Fy 2020 | Fy 2019 |
|---|---|---|---|
| Revenue from operations (₹ in million) | 26,603.7 | 24,203.39 | 24,842.63 |
| Profit after tax for the period/year (₹ in million) | 614.82 | 909.34 | 720.55 |
| Return on Capital Employed (in %) | 13.22 | 16.62 | 15.17 |
| Return on Equity (in %) | 10.65 | 17.86 | 16.66 |
| Revenue CAGR (Fiscal 2019 – Fiscal 2021) (in %) | - | - | - |
| Inventory Turnover Ratio | 2.50 | 2.48 | 2.91 |
Know before investing
Strengths
4
Through various retail stores, the brand has reduced geographical concentration
The brand sells hallmark jewellery and certified diamonds, resulting in impeccable trust-building among the customers
The strong brand recollection among customers leads to higher investment in brand
The diverse product portfolio and constant introduction of new products help the brand to cater to evolving consumers
Risks
4
Due to the presence of lots of different pan-India jewellery chains, there is higher competition.
Any adverse regulatory changes like hike in import duty, ban on the gold lease, etc. can affect the margins of the company
The preference of the younger consumer is more toward artificial/fashion jewellery
The business can be affected by highly working capital-intensive operations.
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Peer Comparison
| PLayers | Store Count | Sector P/E |
|---|---|---|
| TBZ | 31 | Pan India; majorly Western India |
| Thangamayil Jewellery Ltd | 50 | Southern India (concentrated in Tamil Nadu) |
| Malabar Gold Pvt. Ltd | 243 | Pan India, international: Bahrain, the UAE, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Singapore and the Us |
Senco Gold IPO combines fresh issues worth Rs 325 crore and OFS of Rs 200 crore.
Details are not available.
Details are not available.
Details are not available.
Retail investors should apply for at least one lot.
It usually takes ten working days from the last day of subscription to list the stocks on the exchange.
Investors can visit the IPO register’s website or BSE/NSE website to check IPO allotment status. Keep your application number, DP id, and PAN number available when checking allotment status.
If you are an existing Angel One client, you can check the IPO allotment status by logging in to the customer account.
Listing gain is the difference between IPO opening and allotment prices.
There is no guarantee that the share will list with gain. It depends on the demand for the IPO, global factors, and the short-term outlook, among other factors.
Your account isn’t debited because the bank only blocks the fund when you apply. The amount will be debited if IPO shares are allotted to you, or they will unblock it on the UPI mandate expiration date.
Yes, it is possible to alter the price and lot size. Use the changing/revising the application form that comes with the application kit.
No. investors can submit only one application against one PAN card.
The Founder-Chairman of Senco gold was the late Sankar Sen. At present, the whole-time director, Suvankar Sen, is acting as the MD and CEO of the company.
