IPO Details

Bidding Dates

04 Jul '23 - 06 Jul '23

Minimum Investment

₹14,899 / 1 Lots ( 47 Shares )

Price Range

₹301 - ₹317

Maximum Investment

₹193,687 / 13 Lots (611 Shares)

Retail Discount

Not Applicable

Issue Size

₹405.00 Cr

Investor category and sub category

Qualified Institutional Buyers   |   Non-Institutional Investors  |   Retail Individual Investors  |  

IPO Dates

Important dates with respect to IPO allotment and listing

IPO Opening Date

Jul 04, 23

IPO Closing Date

Jul 06, 23

Basis of Allotment

Jul 11, 23

Initiation of Refunds

Jul 12, 23

Credit of Shares to Demat Account

Jul 13, 23

IPO Listing Date

Jul 14, 23

UPI Mandate Expiry Date

Jul 06, 23

IPO Subscription Details

DateQIBNIIRetailTotal

Day 1Jul 3, 2023

 0.00 0.66 1.21 0.75

Day 2Jul 4, 2023

 0.28 3.79 3.92 2.85

Day 3Jul 5, 2023

 190.56 68.44 16.28 77.25

IPO Subscription Status Live

Investor Category Subscription (Times)
Qualified Institutions Buyers 190.56
Non-Institutional Buyers 68.44
Retail Investors 16.28
Total 77.25

About Senco Gold India Ltd

Senco Gold Limited, incorporated on August 22, 1994, is a prominent jewellery retail player in India with a rich history of over five decades. It holds the distinction of being the largest organised jewellery retail player in the eastern region of India in terms of the number of stores. Moreover, among jewellery retailers based in eastern India, Senco has the widest geographical footprint in non-eastern states. The company operates under the trade name "Senco Gold & Diamonds" and offers its extensive range of products through various channels, including its 70 Company Operated Showrooms, 57 Franchisee Showrooms (including 4 franchisees owned and company-operated showrooms), and various online platforms.

Senco Gold & Diamonds takes pride in its diverse catalogue, which features over 108,000 designs for gold jewellery and more than 46,000 designs for diamond jewellery. The company specialises in handcrafted jewellery and has a team of designers, comprising 20 members as of March 31, 2023, who collaborate closely with skilled local craftsmen (Karigars) in Kolkata and across the country to create most of the designs in-house. The manufacturing process primarily involves over 170 experienced Karigars who bring these designs to life.

Senco Gold IPO Objectives:

The company proposes to utilise the net proceeds from the issue towards the following objects:

  1. Funding the working capital requirements of the company.
  2. General corporate purposes.

Why should you invest in the Senco Gold IPO?

  1. The brand has been consistently performing to be the most trusted jewellery brand. From 4th place, they have been promoted to the second position for the most trusted jewellery brands by TRA’s Brand Trust Report 
  2. The brand mainly focuses on quality, craftsmanship and original designs to continue its brand recognition and maintain its customer loyalty 
  3. The revenue of the brand has been consistently higher in the last three Fiscal years

Senco Gold India Ltd Company Financials

KPI Eight months ended Nov 30, 2021 Fy 2021 Fy 2020
Revenue from operations (₹ in million) 24,672.59 26,603.7 24,203.39
Profit after tax for the period/year (₹ in million) 1,015.68 614.82 909.34
Return on Capital Employed (in %) 12.61* 13.22 16.62
Return on Equity (in %) 15.62* 10.65 17.86
Revenue CAGR (Fiscal 2019 – Fiscal 2021) (in %) - - -
Inventory Turnover Ratio 2.07* 2.50 2.48

Know before investing

Strengths

4

  1. Through various retail stores, the brand has reduced geographical concentration

  2. The brand sells hallmark jewellery and certified diamonds, resulting in impeccable trust-building among the customers

  3. The strong brand recollection among customers leads to higher investment in brand

  4. The diverse product portfolio and constant introduction of new products help the brand to cater to evolving consumers

Risks

4

  1. Due to the presence of lots of different pan-India jewellery chains, there is higher competition.

  2. Any adverse regulatory changes like hike in import duty, ban on the gold lease, etc. can affect the margins of the company

  3. The preference of the younger consumer is more toward artificial/fashion jewellery

  4. The business can be affected by highly working capital-intensive operations.

  • How to Apply in IPO
  • How to Check IPO Allotment Status
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Peer Comparison

Players Store Count Sector P/E
TBZ 31 Pan India; majorly Western India
Thangamayil Jewellery Ltd 50 Southern India (concentrated in Tamil Nadu)
Malabar Gold Pvt. Ltd 243 Pan India, international: Bahrain, the UAE, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Singapore and the Us

Senco Gold India Limited IPO FAQs

What is Senco Gold IPO?

The Senco Gold Ltd IPO is a fresh issue IPO worth ₹270.00 Cr with the face value of ₹10 per share. The price band is set between ₹301 to ₹317 per share.

When will the Senco Gold IPO allotment be available?

The Basis of Allotment date is Tuesday, 11 July 2023.

What will be the Senco Gold IPO lot size?

The lot size for Senco Gold  Ltd. is 47 shares.

When will Senco Gold IPO open for subscription?

The IPO subscription window opens on Tuesday, 4 July 2023, and closes on Thursday, 6 July 2023.

What minimum lot size can retail investors subscribe to?

Retail investors can apply for a minimum of one lot.

When will Senco Gold list on exchanges?

Senco Gold  Ltd. IPO will list on the NSE and BSE exchanges on Friday, 14 July 2023.

How to check allotment status of Senco Gold IPO?

Steps to check IPO allotment status on Angel One’s app:

  • Log in to the Angel One app
  • Validate with an OTP.
  • Enter your application number, DP ID, and PAN number into the app
  • Click on ‘Submit’ 

What would be the listing gains on Senco Gold IPO?

Listing gains cannot be ascertained before listing the IPO on the stock exchange, which is Friday, 14 July 2023 for Senco Gold Ltd.

I have finished the application process for Senco Gold's IPO, but the funds are not yet debited. What is the reason?

The bank will only block the amount initially in your account. Under the new system, the money isn’t debited until the stocks are allotted to you.

Can I alter my bid for Senco Gold's IPO after confirming its final application?

Yes, it is possible to alter the price and lot size. Use the changing/revising the application form that comes with the application kit.

Can I submit more than one application for the public issue of Senco Gold using one PAN?

You can submit only one application using your PAN card.

Who is the owner of Senco Gold?

The Founder-Chairman of Senco gold was the late Sankar Sen. At present, the whole-time director, Suvankar Sen, is acting as the MD and CEO of the company.

How do I approve the UPI mandate request for Senco Gold Limited's IPO?

You must complete the payment process by logging in to your UPI handle and approving the payment mandate.