IPO Dates

Important dates with respect to IPO allotment and listing

IPO Open Date

To be announced

About Company

Senco Gold IPO (Initial Public Offering) consists of a fresh issue of shares worth Rs.325 Cr and OFS (offer for sale) up to Rs.200 Cr. Senco Gold is a pan-Indian based largest organised retail player which was started in 1994, in Kolkata, West Bengal.

Senco Gold started almost five-decade ago and has developed a wide range of product portfolios. The company’s catalogue offers more than 108,000 designs for gold jewellery and 46,000 designs for diamond jewellery. As of now, they have 125 showrooms, in 89 cities and towns over 13 states across India. 

Senco Gold has a dedicated design team that focuses on developing different new designs to meet customers’ expectations. The main manufacturing process is headed by 100s experienced Karigars in Kolkata, West Bengal. 

Senco Gold IPO Objectives:

Here are a few quick reasons why Senco Gold going public: 

  1. The fund will be used for the procurement of inventories in the upcoming showrooms
  2. A part of the fund will be assigned to brand building and different marketing capabilities
  3. Expansion of business will be another major part where the funds will be utilised

Why should you invest in the Senco Gold IPO?

Below are your top reasons:

  1. The brand has been consistently performing to be the most trusted jewellery brand. From 4th place, they have been promoted to the second position for the most trusted jewellery brands by TRA’s Brand Trust Report 
  2. The brand mainly focuses on quality, craftsmanship and original designs to continue their brand recognisation and maintain their customer’s loyalty 
  3. The revenue of the brand has been consistently higher in the last three Fiscal years. 

IPO Financials

KPI Fy 2021 Fy 2020 Fy 2019
Revenue from operations (₹ in million) 26,603.7 24,203.39 24,842.63
Profit after tax for the period/year (₹ in million) 614.82 909.34 720.55
Return on Capital Employed (in %) 13.22 16.62 15.17
Return on Equity (in %) 10.65 17.86 16.66
Revenue CAGR (Fiscal 2019 – Fiscal 2021) (in %) - - -
Inventory Turnover Ratio 2.50 2.48 2.91

Know before investing

Strengths

4

Through various retail stores, the brand has reduced geographical concentration

The brand sells hallmark jewellery and certified diamonds, resulting in impeccable trust-building among the customers

The strong brand recollection among customers leads to higher investment in brand

The diverse product portfolio and constant introduction of new products help the brand to cater to evolving consumers

Risks

4

Due to the presence of lots of different pan-India jewellery chains, there is higher competition.

Any adverse regulatory changes like hike in import duty, ban on the gold lease, etc. can affect the margins of the company

The preference of the younger consumer is more toward artificial/fashion jewellery

The business can be affected by highly working capital-intensive operations.

  • How to Apply in IPO
  • How to Check IPO Allotment Status

Login to Angel One App / Website & click on IPO

Select desired IPO & tap on "Apply"

Enter UPI ID, set quantity/price & submit

Accept mandate on the UPI app to complete the process

Login to Angel One App / Website

Choose IPO section on Home Page

Click IPO Orders

Chose the IPO application you want to view the status for

Peer Comparison

PLayers Store Count Sector P/E
TBZ 31 Pan India; majorly Western India
Thangamayil Jewellery Ltd 50 Southern India (concentrated in Tamil Nadu)
Malabar Gold Pvt. Ltd 243 Pan India, international: Bahrain, the UAE, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Singapore and the Us

What is Senco Gold IPO?

Senco Gold IPO combines fresh issues worth Rs 325 crore and OFS of Rs 200 crore.

When will the Senco Gold IPO allotment be available?

Details are not available.

What will be the Senco Gold IPO lot size?

Details are not available.

When will Senco Gold IPO open for subscription?

Details are not available.

What minimum lot size can retail investors subscribe to?

Retail investors should apply for at least one lot.

When will Senco Gold list on exchanges?

It usually takes ten working days from the last day of subscription to list the stocks on the exchange.

How to check allotment status of Senco Gold IPO?

Investors can visit the IPO register’s website or BSE/NSE website to check IPO allotment status. Keep your application number, DP id, and PAN number available when checking allotment status.

If you are an existing Angel One client, you can check the IPO allotment status by logging in to the customer account.

What would be the listing gains on Senco Gold IPO?

Listing gain is the difference between IPO opening and allotment prices.

There is no guarantee that the share will list with gain. It depends on the demand for the IPO, global factors, and the short-term outlook, among other factors.

I have finished the application process for Senco Gold's IPO, but the funds are not yet debited. What is the reason?

Your account isn’t debited because the bank only blocks the fund when you apply. The amount will be debited if IPO shares are allotted to you, or they will unblock it on the UPI mandate expiration date.

Can I alter my bid for Senco Gold's IPO after confirming its final application?

Yes, it is possible to alter the price and lot size. Use the changing/revising the application form that comes with the application kit.

Can I submit more than one application for the public issue of Senco Gold using one PAN?

No. investors can submit only one application against one PAN card.

Who is the owner of Senco Gold?

The Founder-Chairman of Senco gold was the late Sankar Sen. At present, the whole-time director, Suvankar Sen, is acting as the MD and CEO of the company.