Senco Gold India Limited IPO

Senco Gold IPO (Initial Public Offering) consists of a fresh issue of shares worth Rs.325 Cr and OFS (offer for sale) up to Rs.200 Cr. Senco Gold is a pan-Indian based largest organised retail player which was started in 1994, in Kolkata, West Bengal.

Opening Date

To be announced

Closing Date

To be announced

Price Band

To be announced

Issue Size

To be announced

Face Value

To be announced

Market Lot

To be announced

Opening Date

To be announced

Closing Date

To be announced

Price Band

To be announced

Issue Size

To be announced

Face Value

To be announced

Market Lot

To be announced

Listing at NSE, BSE

Senco Gold IPO Important Dates

IPO Open Date To be announced
IPO Close Date To be announced
Allotment Date To be announced
Initiation Of Refunds To be announced
Credit Of Shares To
Demat Account
To be announced
IPO Listing Date To be announced
UPI Mandate Expiry Date To be announced

View all upcoming IPOs

About Senco Gold

Senco Gold started almost five-decade ago and has developed a wide range of product portfolios. The company’s catalogue offers more than 108,000 designs for gold jewellery and 46,000 designs for diamond jewellery. As of now, they have 125 showrooms, in 89 cities and towns over 13 states across India.

Senco Gold has a dedicated design team that focuses on developing different new designs to meet customers’ expectations. The main manufacturing process is headed by 100s experienced Karigars in Kolkata, West Bengal.

Senco Gold IPO Objectives

Here are a few quick reasons why Senco Gold going public:

  1. The fund will be used for the procurement of inventories in the upcoming showrooms.
  2. A part of the fund will be assigned to brand building and different marketing capabilities.
  3. Expansion of business will be another major part where the funds will be utilised.

Why should you invest in Senco Gold IPO?

Below are your top 3 reasons:

  • The brand has been consistently performing to be the most trusted jewellery brand. From 4th place, they have been promoted to the second position for the most trusted jewellery brands by TRA’s Brand Trust Report.
  • The brand mainly focuses on quality, craftsmanship and original designs to continue their brand recognisation and maintain their customer’s loyalty.
  • The revenue of the brand has been consistently higher in the last three Fiscal years.

Financial Highlights

KPI FY 2021 FY 2020 FY 2019
Revenue from operations (₹ in million) 26,603.7 24,203.39 24,842.63
Profit after tax for the period/year (₹ in million) 614.82 909.34 720.55
Return on Capital Employed (in %) 13.22 16.62 15.17
Return on Equity (in %) 10.65 17.86 16.66
Revenue CAGR (Fiscal 2019 – Fiscal 2021) (in %) - - -
Inventory Turnover Ratio 2.50 2.48 2.91

How to apply for Senco Gold IPO?

There are two ways by which investors can choose to start trading. One is through UPI, and the other is with the help of a Demat account. The processes are discussed below:

UPI

  • Link your bank account to a UPI ID.
  • Register your UPI id with your Demat account.
  • Subscribe for Senco Gold IPO and approve the payment on your UPI ID.

Demat Account

Senco Gold IPO - Noteworthy Highlights

  • The brand has received the award for “Best Chain of Retail Stores (National 2017)” by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 20.
  • They have implemented a loyalty program with over 630,000 active customers.

The Brand’s Pros & Cons:

Pros Cons
Through various retail stores, the brand has reduced geographical concentration. Due to the presence of lots of different pan-India jewellery chains, there is higher competition.
The brand sells hallmark jewellery and certified diamonds, resulting in impeccable trust-building among the customers. Any adverse regulatory changes like hike in import duty, ban on the gold lease, etc. can affect the margins of the company.
The strong brand recollection among customers leads to higher investment in brand. The preference of the younger consumer is more toward artificial/fashion jewellery.
The diverse product portfolio and constant introduction of new products help the brand to cater to evolving consumers. The business can be affected by highly working capital-intensive operations.

Competitive Analysis: Market Peers

Senco Gold has a good number of competitors in the market. Below is the table depicting the market presence of the competitor.

Players Store Count Regional Presence
TBZ 31 Pan India; majorly Western India
Thangamayil Jewellery Ltd 50 Southern India (concentrated in Tamil Nadu)
Malabar Gold Pvt. Ltd 243 Pan India, international: Bahrain, the UAE, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Singapore and the US

Senco Gold IPO FAQs

What is Senco Gold IPO?

Senco Gold IPO combines fresh issues worth Rs 325 crore and OFS of Rs 200 crore.

When will Senco Gold IPO allotment be available?

Details not available.

What will be Senco Gold IPO lot size?

Details not available.

When will Senco Gold IPO open for subscription?

Details not available.

What minimum lot size can retail investors subscribe to?

Retail investors should apply for at least one lot.

When will Senco Gold list on exchanges?

It usually takes ten working days from the last day of subscription to list the stocks on the exchange.

How to check allotment status of Senco Gold IPO?

Investors can visit the IPO register's website or BSE/NSE website to check IPO allotment status. Keep your application number, DP id, and PAN number available when checking allotment status.
If you are an existing Angel One client, you can check the IPO allotment status by logging in to the customer account.

What would be the listing gains on Senco Gold IPO?

Listing gain is the difference between IPO opening and allotment prices.
There is no guarantee that the share will list with gain. It depends on the demand for the IPO, global factors, and the short-term outlook, among other factors.

I have finished the application process for Senco Gold's IPO, but the funds are not yet debited. What is the reason?

Your account isn't debited because the bank only blocks the fund when you apply. The amount will be debited if IPO shares are allotted to you, or they will unblock it on the UPI mandate expiration date.

Can I alter my bid for Senco Gold's IPO after confirming its final application?

Yes, it is possible to alter the price and lot size. Use the changing/revising the application form that comes with the application kit.

Can I submit more than one application for the public issue of Senco Gold using one PAN?

No. investors can submit only one application against one PAN card.

Who is the owner of Senco Gold?

The Founder-Chairman of Senco gold was the late Sankar Sen. At present, the whole-time director, Suvankar Sen, is acting as the MD and CEO of the company.

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