Incorporated in 1973, R K Swamy Limited is an integrated marketing services provider in India. It offers a single-window solution for media, creative, market research and data analytics services. The company offers a wide range of services in the business segments: integrated marketing communications, customer data analytics and marketing technology, full-service market research, and syndicated studies.
They have their offices across Mumbai, Delhi, Bengaluru, and Kolkata. Hansa Research and Hansa Customer Equity are the company's wholly owned subsidiaries.
In India, the marketing services market grew at a CAGR of 5.6% between FY 2019 and 2023, reaching Rs 1,936 billion in FY23, supported by growth in the marketing spends of Indian corporate companies, a rise in revenue of companies and an increase in gross domestic output in the economy. The addressable market for overall marketing services in India is to grow at a 12.5-14.5% CAGR between fiscal 2023 and 2028.
R K Swamy Limited IPO Details
R K Swamy Limited IPO Dates
R K Swamy Limited’s IPO will open from March 4, 2024, to March 6, 2024.
R K Swamy Limited IPO Price Band
R K Swamy IPO is a mix of a fresh issue and an Offer for Sale. The price range of the IPO will be ₹270 to ₹288 per share.
R K Swamy Limited IPO Lot Size
The retail investor can apply for a minimum of one lot consisting of 50 shares.
R K Swamy Limited IPO Objectives
The objectives of R K Swamy Limited's IPO are listed below:
- To fund the working capital requirement of the company.
- To meet general corporate purposes.
- To fund capital expenditure for setting up a DVCP Studio.
- To fund investment in the IT infrastructure development of the company and for Material Subsidiaries Hansa Research and Hansa Customer Equity.
- To fund the new CEC and CATI set-up of the company.
Peer Details
R K Swamy faces competition from publicly listed players like Affle (India) Limited and Latent View Analytics, which operates in the same business.
How To Check the R K Swamy Limited Allotment Status?
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Contact Details of R K Swamy Limited IPO
- Registered office: No. 19, Wheatcrofts Road, Nungambakkam, Chennai 600034, Tamil Nadu, India.
- Phone: +91 22 40576499
- E-mail: secretarial@rkswamy.com
IPO Financials
| Particulars | Period ended on September 30, 2023 | Period ending on March 31, 2023 | Period ending on March 31, 2022 |
|---|---|---|---|
| Revenue from operations | 1,410.97 | 2,926.13 | 2,344.13 |
| Profit After Tax | 79.31 | 312.58 | 192.55 |
| Net Worth | 1,466.56 | 1,408.14 | 1,119.31 |
| Earnings Per Share | 1.78 | 7.03 | 4.33 |
| Total Borrowings | 510.46 | 45.05 | 287.30 |
Know before investing
Strengths
3The net worth of the company increased by ~44% from ₹982.15 million on March 31, 2021, to ₹1,408.14 million on March 31, 2023.
The profit after tax of the company has increased by more than 100% from ₹30.77 million on March 31, 2021, to ₹312.58 million on March 31, 2023.
The company’s client base includes prominent companies like Cera Sanitaryware, Aditya Birla Sun Life AMC, Dr. Reddy’s Laboratories, Fujitsu General (India), Gemini Edibles and Fats India, Havells India, Hawkins Cookers, Himalaya Wellness Company, Tata Play, Ultratech Cement, Union Bank of India, and many more.
Risks
3The company’s revenue is dependent on the top 10 - 50 clients. Failing to retain these clients may affect the company adversely.
The company is highly dependent on industries like Banking, Financial Services and Insurance (BFSI), Automotive and Fast-Moving Consumer Goods (FMCG)/Consumer Durables/Retail/E-Commerce. If the marketing services demand in these industries decreases, it can affect the company’s revenue.
