As per CNBC-TV18 report, Tilaknagar Industries is in the spotlight as it emerges as the leading contender to acquire the whisky brand Imperial Blue from Pernod Ricard. Buzz around the potential ₹4,000 crore deal has fuelled investor interest, resulting in a significant surge in the company's stock price.
According to sources, Tilaknagar Industries is the prime bidder for Imperial Blue, a popular whisky brand under liquor giant Pernod Ricard. The anticipated acquisition is estimated at ₹4,000 crore and is expected to be financed through a mix of debt and equity. With cash reserves of ₹107 crore as of March 31, 2025, Tilaknagar’s board is set to convene on July 23, 2025, to discuss formal fund-raising plans, likely in preparation for the deal. This would mark one of Tilaknagar’s most ambitious moves in recent years, aligning with its strategy to expand its footprint in the premium spirits market.
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To support the multi-thousand crore deal, Tilaknagar will likely employ a funding mix including both debt instruments and equity infusion. This acquisition, if sealed, would significantly enhance Tilaknagar’s presence in India’s leading whisky segment, allowing it to compete more directly with other major players in the premium and semi-premium categories. The addition of a brand like Imperial Blue would also grant access to an established distribution network and loyal consumer base.
On July 22, 2025, Tilaknagar Industries share price opened at ₹425.00 on NSE, above the previous close of ₹418.80. During the day, it surged to ₹458.10 and dipped to ₹424.80. The stock is trading at ₹454.80 as of 12:56 PM. The stock registered a significant gain of 8.60%.
Over the past week, it has moved up by 15.56%, over the past month, it has moved up by 29.63%, and over the past 3 months, it has moved up by 52.95%.
Tilaknagar Industries’ leadership in the bid for Imperial Blue marks a potential turning point for the company. With a strong funding plan and strategic intent, the move could solidify its position in the Indian liquor market. The market's enthusiastic response signals strong support for the planned expansion.
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Published on: Jul 22, 2025, 1:46 PM IST
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