Swiggy Transfers Digital Food Brands to Kouzina in Strategic Move 

Swiggy has entered into a strategic agreement with Kouzina Food Tech, granting it exclusive licenses for several of its digital-first food brands including The Bowl Company, Homely, Soul Rasa, and Istah. The agreement allows Kouzina to manage operations and potentially assume full ownership of these brands, aligning with its asset-light model to scale more efficiently. 

Kouzina to Take Over Swiggy’s Digital Food Brands 

VP of Swiggy, Arpit Mathur underscored the strategy to address restaurant supply gaps and offer more diverse food options. The transfer includes some of Swiggy’s most popular in-house brands developed with consumer needs in mind, which are now set to scale further under Kouzina’s leadership. 

Strategic Fit for Kouzina’s Growth Model 

Kouzina, known for its asset-light approach and digital-first food delivery focus, will use the partnership to deepen its market presence. Co-founder Gautam Balijepalli called the deal a milestone, especially highlighting The Bowl Company’s success in affordability and customer loyalty. 

Also Read: Swiggy and Kouzina Food Tech Sign Strategic Agreement for Food Brand Expansion. 

Market Expansion Plans Underway 

The Bowl Company and Homely are already operational in parts of Bangalore, with further city rollouts expected. Kouzina aims to leverage Swiggy’s established brand equity while expanding its reach in India’s food service sector. 

Swiggy Share Price 

On May 6, 2025, the day of the announcement, Swiggy share price (NSE: SWIGGY) closed at ₹342.50 on the same day on NSE. Since then, the price has further slipped to ₹320.50, at 2.07 PM on May 8, 2025, down by 2.52% on the NSE. 

Conclusion 

Swiggy’s decision to transfer its digital food brands to Kouzina reflects a shift toward strategic collaborations to drive growth. The move benefits both companies, streamlining operations for Swiggy and fueling expansion for Kouzina. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their research and assessments to form an independent opinion about investment decisions.  

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.