Swiggy to Discontinue its Storefront Platform Minis by August 10

Bengaluru‑based Swiggy, a household name in India’s food and grocery delivery sector, has decided to sunset its SaaS offering, Minis. Launched in 2022, Minis enabled local stores, D2C brands, professionals and creators to spin up online storefronts without needing a website or app. However, intensified competition in its core businesses has prompted Swiggy to retire the service by 10 August 2025.

Minis: A Zero‑Commission Storefront for Small Businesses

Minis provided a cost‑effective digital storefront solution, free of commission. Home bakers, handmade gifting shops, consultants and others used it to manage payments, host webinars and showcase products. Initially integrated within the main Swiggy app, the feature gradually faded, becoming accessible via a standalone website only. Moneycontrol reported the shutdown. Sellers received notice to close their stores and clear dues before mid‑August.

Refocusing on Profitable Core Segments

This move is in line with Swiggy’s broader strategy of pruning non‑core businesses to sharpen focus on high‑frequency, higher‑margin verticals namely food delivery and quick commerce via Instamart. 

Minis joins a list of services that have been phased out, including Genie (pick‑up/drop services), InsanelyGood, Snacc, Pyng and Crew. Swiggy reportedly suspended Genie in May due to operational challenges and is now turning full attention towards growing Instamart’s network of dark stores.

Also Read: Swiggy Launches 99 Store Offering Budget-Friendly Meals Across 175 Cities

Swiggy Share Price Performance

As of 3 July 2025, at 12:20, Swiggy share price is trading at ₹385 per share, reflecting a gain of 0.8% from the previous closing price. Over the past month, the stock has gained by approximately 15.5%.

Conclusion

Swiggy’s decision to discontinue Minis by 10 August marks its commitment to operational efficiency and profitability. By cutting back on non‑core SaaS ventures, the company is reinforcing its strategic realignment towards dominant verticals. As competitive pressures in food delivery and quick commerce intensify, this streamlined focus could sharpen Swiggy’s competitive edge and improve its financial health.

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