Nykaa Signs Exclusive Pact with L’Oréal Luxe to Run Kiehl’s India Business

Nykaa has signed an exclusive agreement with L’Oréal Luxe to manage the India operations of Kiehl’s, a skincare brand owned by the French group. The arrangement transfers the brand’s day-to-day business in the country to the beauty retailer. 

Nykaa will run Kiehl’s exclusive brand outlets, handle upcoming store openings, and manage the brand’s India direct-to-consumer website. As per the news reports, it will also oversee the brand’s presence across multi-brand retail channels. 

Online and Offline Operations 

The agreement gives Nykaa control over the brand’s distribution across both digital and physical channels. Kiehl’s will be integrated into Nykaa’s omnichannel system, which serves more than 42 million consumers through its apps, website, and store network. 

The brand will also be available on Nykaa Now in select cities. The service focuses on quicker deliveries for premium beauty products. 

Part of an Existing Relationship 

The deal extends Nykaa’s working relationship with L’Oréal in India, which has developed over more than a decade. The two companies have worked together to introduce global brands and expand newer product categories. 

L’Oréal Luxe operates across skincare, makeup, and fragrances in India. Its portfolio includes brands such as Lancôme, Yves Saint Laurent, and Kiehl’s. During the transition, Kiehl’s stores and customer touchpoints are to continue operating without changes. 

Market Backdrop 

As per news reports, India’s beauty and personal care market is projected to reach $40-45 billion by 2030. Within this, the premium segment is expected to grow as more consumers shift towards ingredient-focused skincare routines. 

Read More: Yves Rocher Partners with Nykaa to Enter Indian Market! 

Nykaa Share Price Performance  

As of February 13, 2026, 3:30 pm, FSN E-Commerce Ventures (Nykaa) share price closed at ₹271.00, down 3.26% for the day. 

Conclusion 

The agreement places Nykaa in charge of Kiehl’s India operations across stores, website, and retail distribution, adding another international brand to the company’s managed portfolio. 

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