Godrej Consumer Products Signs Agreement to Buy Muuchstac Brand

Godrej Consumer is set to expand its presence in the high-growth men’s grooming segment by acquiring the Muuchstac business, a brand prominent in men’s online face-wash and skincare. The transaction underscores the company’s strategic focus on premium personal care categories and digital natives.

Deal Structure and Rationale

The acquisition will be executed in 2 tranches. In the first tranche, GCPL will pay ₹289 crore (for an enterprise value of ₹380 crore) and in the second tranche, about ₹160 crore (bringing the enterprise value to ~₹400-500 crore) after 12 months. The deal is entirely cash-based. 

Muuchstac reported revenues of ₹80 crore in the 12 months ending September 2025. The men’s face-wash category in India, valued at ₹1,000 crore, is growing at over 25% annually. 

Strategic Implications

The deal strengthens GCPL’s portfolio by adding a fast-growing, digitally native brand with strong resonance among younger consumers. According to GCPL MD & CEO Sudhir Sitapati, “This acquisition enhances our participation in the fast-growing men’s grooming segment and supports our vision of building a future-ready, innovation-led GCPL.” 

For Trilogy Solutions' founders, the deal offers an opportunity to scale the business under GCPL’s national distribution and manufacturing strength.

Read More: NCC Strengthens Order Pipeline with ₹710 Crore in New Contracts!

Godrej Consumer Products Share Performance 

As of October 31, 2025, Godrej Consumer Products share price closed at ₹1,119.90 per share, reflecting a surge of 0.61% from the previous closing price

Conclusion

The Muuchstac acquisition marks a notable move by GCPL into the high-potential men’s care category. While expanding reach and capability, the company will now focus on integrating the brand, leveraging synergies, and driving growth in premium grooming segments where consumer demand is rising rapidly.

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