Swiggy to Discontinue Professional Services Platform, Pyng

Swiggy has announced plans to close its professional services marketplace, Pyng, by the end of October 2025, just 6 months after its launch, as per Inc42. The decision marks another strategic step by the company to streamline operations and focus on profitable business verticals within its expanding ecosystem.

Operational Wind Down and Reasons for Closure

As per Inc42, in a communication to sellers, the Pyng team confirmed that the platform would be discontinued due to unsustainable unit economics and low customer retention. While engagement levels and user feedback were encouraging, the model “was not financially viable in its current form,” the company said. Pyng will remain active until 31 October 2025, ensuring all ongoing interactions and pending services are completed. 

Launched in April 2025, Pyng aimed to connect users with verified professionals across diverse categories such as health and wellness, finance, astrology, travel, and education. Despite crossing 10,000 downloads on Google Play, it failed to scale sufficiently to fit within Swiggy’s long-term diversification strategy.

Strategic Restructuring and Performance Outlook 

Swiggy has evolved into a multi-vertical digital platform, venturing beyond food delivery into segments like Instamart, Genie, Minis, SNACC, Crew, and Toing. However, many of these experimental projects have been phased out as the company refines its focus on financially sustainable verticals. 

The decision to shut Pyng aligns with Swiggy’s broader strategy of optimising its portfolio for profitability amid growing competition from Blinkit, Zepto, Amazon, and Flipkart Minutes. Recently, Swiggy announced plans to spin off Instamart into a separate subsidiary to strengthen operational efficiency and improve resource allocation.

Read More: Swiggy Launches 'No Added Sugar' Options to Cater to Health-Focused Customers!

Swiggy Share Price Performance 

As of October 17, 2025, at 3:30 PM, Swiggy share price is trading at ₹433.25 per share, reflecting a decline of 3.38% from the previous closing price. Over the past month, the stock has declined by 2.53%.

Conclusion

The closure of Pyng reflects Swiggy’s renewed discipline in balancing innovation with profitability as it sharpens its focus on scalable business lines and sustainable growth in India’s evolving food and quick-commerce markets.

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